Netflix's New Business Line: Action Figures?

If Walt Disney Co DIS can sell branded products based on its many franchises, why can't Netflix, Inc. NFLX?

According to a CNNMoney report, Netflix is likely considering a move into selling merchandise based on its many original shows. The publication cited a job listing in which the company is looking for a ""senior manager, licensing, merchandising and promotion."

"House of Cards" action toys?

The candidate will oversee selling books, comics, gaming toys, collectibles, soundtracks and apparel products. The posting further stated that the company is looking to "drive meaningful show awareness/buzz" by selling these products.

"We want licensed merchandise to help promote our titles so they become part of the zeitgeist for longer periods of time," the posting added.

Netflix is inching closer to the 100 million subscriber market, which may validate the new business line and generate incremental revenue from a completely new segment.

However, as was seen in Disney's fourth quarter print, sales of consumer products and interactive media totaled $1.48 billion which fell short of the $1.75 billion analysts were expecting.

Nevertheless, Netflix appears to be taking a page out of Disney's book and sees the potential to monetize its many brands.

"We're looking to establish a licensing and merchandising approach to help amplify fervor around key titles by developing new channels for consumers and communities to interact with Netflix," the job posting also said.