Bulls See The Hershey Company Gushing Higher (HSY)

Shares of The Hershey Company HSY are higher on the session by 1.53%, currently trading at $53.83. The stock has been moving largely higher over the past three months and is currently trading above the 50-day and 200-day moving averages.

Options traders are buying calls on the name today. A short while ago the April 2011 $60.00 call was purchased 2,400 times, on the offer, on open interest of only 442 contracts. This signals new positioning on the strike.

Overall call volume is now running at 2.64x the daily average with 90% of all calls traded being purchases on the offer.

The Hershey Company is a producer of chocolate and sugar confectionery products. The company's principal product groups include chocolate and confectionery products, gum and mint refreshment products, and pantry items, such as baking ingredients, toppings and beverages.

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