IBM Introduces Cloud-Based Social Media Analytics Capabilities for Marketers

IBM IBM today launched new, cloud-based software designed to help marketers gain real-time, actionable insight from data available across social media channels. The first product, IBM Coremetrics Social, helps companies analyze the business impact of their social marketing initiatives, while IBM Unica Pivotal Veracity Email Optimization Suite analyzes email links that are shared across social network platforms, enabling marketers to better capitalize on opportunities across channels.