KRAFT Macaroni & Cheese Turns Real Time Tweets Into National Commercials

KRAFT KFT Macaroni & Cheese introduced "Mac & Cheese TV" to its fans by conceptualizing, producing and editing ten high-production commercials in just hours, based on real consumer tweets that mentioned macaroni & cheese. The spots, directed by Bob Odenkirk, were created to tap into fans love for KRAFT Macaroni & Cheese. One selected spot aired on March 28th during the commercial breaks on "The Conan O'Brien Show" and "Lopez Tonight" and another new spot will air on March 29th during a commercial break on both programs. Tune in to see which tweets made it to commercial fame at kraftmacandcheese.com/facebook.