Whole Foods Market Announces It Doesn't Do Artificial Coloring

In light of increased public awareness of and FDA hearings this week about artificial food dyes, Whole Foods Market WFMI reminds shoppers that its strict quality standards have prohibited artificial food colorings since the 1980s. Whole Foods Market offers products that are not only free of artificial colorings, but also free of artificial sweeteners, preservatives, hydrogenated fats and other prohibited additives in the company's 304 stores.