Articles written by Nelio Leone - Benzinga

Go-To Market Strategy For Startups In 9 Actionable Steps

Starting a new business is hard work, especially in emerging markets where competition is high, and resources are limited. Building a product or service that you believe in and are passionate about is just the first step. You then need to find customers who share your passion and are willing to pay for your product.

How To Build A Brand On A Shoestring Budget

Building a world-class brand is the aim of businesses and marketing firms across the globe, but actually achieving this goal has sent many hoping to fly high crashing back to earth. While some brands can rely on high-priced firms and beefy advertising budgets, many entrepreneurs and startups are more focused on developing their products and services.