'Ready for Ron' launches $3.3 Million National Independent Expenditure Campaign

Filing with Federal Election Commission Details Advertising & Ground Game Building Efforts

Miami, FL

--News Direct--

Ready for Ron, the only credible independent group working to draft Florida Governor Ron DeSantis to run for President, launched a $3.3 million Independent Expenditure campaign to build the grassroots "ground game" to support a DeSantis Presidential candidacy.

As detailed in a recent FEC report the campaign includes $2.3 million in national television advertising – at a rate of $100,000 per week – and $1 million for phone, mail, and digital outreach efforts.

"This is a critical investment to engage the public with our message that Joe Biden and the Democrats are the problem, and electing Ron DeSantis is the solution. We must build up the national volunteer network it will take to win," stated Dan Backer Counsel to Ready for Ron. "Following 3 straight election losses, it is clear, blowing big money on consultants for flashy ads that just talk at voters fails – but we see time and time again that our unique strategy of direct engagement creates real results around which we can build a winning ground game. We are pursuing a volunteer driven strategy that cuts out high-priced consultants and puts every penny into building the infrastructure to support a DeSantis candidacy."

In an interview with the Financial Times, Backer explained that "the purpose of the ad spending was to create ‘the backbone of a real ground game' for DeSantis and ‘convince DeSantis that he has the grassroots support to run and win in a general election'. He added that Ready for Ron wanted to ‘bring in a whole host of people who aren't part of the current universe', including those who are not part of Trump's base of conservative voters, which has dominated Republican campaigns in recent years.

Fox News reported that In November Ready for Ron had already announced its petition has received more than 100,000 signatures. The petition is also the focus of a lawsuit Ready for Ron brought in the U.S. District Court for D.C. against the Federal Election Commission (FEC) challenging an FEC Advisory Opinion preventing Ready for Ron from sharing with Governor DeSantis the names of those who signed a petition encouraging him to challenge Joe Biden.

Comments from Dan Backer featured in a Newsmax story focused on how the Ready for Ron "…spending should help ‘offset any competitive advantage that any other campaigns may or may not have"….between now and a hoped-for eventual announcement of a DeSantis candidacy.

Politico also reported the news in its popular Playbook and Influence newsletters.

In interviews with The Daily Caller and The Washington Examiner, Backer stated, "Ready for Ron is investing heavily in drafting Ron DeSantis to run for president in 2024, knowing that he is the Republican Party's best chance to win back the White House. DeSantis' pro-freedom platform has made Florida the best state to live in America — I know, I moved here — and we won't stop until that platform goes national for all Americans to enjoy."

Since its launch in late May, Ready for Ron has enlisted more than one hundred twenty thousand supporters to build on-the-ground grassroots support, generated significant media attention, and produced and placed advertising to convince Ron DeSantis to run for President. Ready for Ron has emerged as the most successful and credible independent organization in support of a Ron DeSantis candidacy.

Following nearly nine months of work by Ready for Ron, Governor DeSantis has a growing lead in polls in key states. The advertising efforts, phone calls, petition, and grassroots campaigns are helping generate significant leads in early primary and key battleground states and in the hearts and minds of the American people.

Ready for Ron continues its TV and online advertising efforts to engage Americans to sign the petition at ReadyForRon.com to Draft Ron DeSantis to run in 2024.

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For more information or to schedule an interview with a ‘Ready for Ron' spokesperson, please contact Dan Rene at 202-329-8357 or dan@readyforron.com.