Best Video Production Company in India

Amul, a world's largest milk producing cooperative society created a unique video on the world Milk day that went across religious harmony, cultural uniqueness, racial diversity, and multiple civilisations and showcased an emotive and cherishable experience.

It is evident that videos are powerful tool for brands to establish meaningful connections with their audiences, spanning various dimensions such as emotions, aspirations, logic, education, and more.

Videos offer multipolar benefits for different niche brands. To name a few, Amazon, Zomato, Instagram, etc. use videos in their marketing funnel to achieve product branding, collect actionable analytics, increase conversions, and appeal to a global audience. But in order to achieve the above stated objectives, a video must be latent enough to manifest the objectives.

So, it is important to craft or produce that particular video in a strategic way! Let's talk about its production.

Video production is an art and when it is supplemented with comprehensive research and data, it becomes unstoppable and determined to achieve objectives. To produce such video, core competence in creative video production is very essential. Brands should reach out to a creative video production company that understands their objectives and presents well through videos.

In order to gain the competitive advantage, collaboration with the right video agency is a must. So now let's explore the parameters of assessing the best video production agency!

Video Production Services

A video production agency specialises in various formats of content production. So, let's explore the video production services in depth:-

• Influencer based Videos : Videos that comprise social media influencers/content creators and are made for social media platforms/websites. They majorly have the highest possible authority and influencing ability. Lets check the sundry videos:

1. Corporate Videos: In-house and cut-of-house activities involve a lot of videos that are utilised for various distinctive purposes (used on websites/portfolios). Brands can work in tandem with video production agencies to infuse a high level of creativity in the videos for making it engaging, captivating, and influencing.
2. Social Media Videos: Social media is now the most visited digital destination. Brands must increase their presence on the platforms that suits them (e.g. B2B can focus Linkedin, Fashion brands can focus Instagram, Law/CA firms can focus on YouTube) and through video production studio produced social media videos, this way brands can not only register web presence but can increase their interactions, engagements, and conversions.
3. YouTube Videos: YouTube has the densest video feed. Brands can leverage the power of influencers and their outreach potential through influencer based YouTube videos to realise their objectives.
4. UGC Videos: Brands looking forward to gaining high authenticity, reliance, and loyalty, then they should integrate UGC videos created by a content production company. It allows brands to integrate the cognitive biases of customers.
5. Product Videos: Product videos are mainly informational and raise awareness. But with a video produced via a digital video production company is integral to creativity and innovation. Hence, making the video highly engaging and entertaining.
6. Instagram reels: Reels are short videos that are massively consumed by the audience. Given the average attention span is less than 8 secs. Brands must collaborate with a creative video production agency to make the video very compelling.
7. Shoppable videos: E-commerce platforms have become very engaging these days. In order to leverage the associated benefits, brands must integrate video production services to make video thoroughly relevant.

• Advertisements: Advertisements have been the most favoured branding medium from very early. It is still very appealing but with a little twist. The integration of social media influencers has made advertisements more fluid and appealing. Brands targeting to increase the impact of their advertisements must collaborate with a creative video production company to produce viral worthy advertisements.

1. Video Ads: Videos ads have a very simple yet highly powerful use. That is to augment brand awareness. A video agency produced videos ads are laced with influencer's influencing ability which garners massive appeal and affinity for the brand.
2. YouTube Ads: YouTube has become the new Television and it offers high potential of ads placement and its visibility. A creative video agency produces videos that promise rich engagement and interactions.
3. Instagram Ads: Instagram ads can be utilised to appeal to all strata of demography and a video company henceforth can curate a video for a brand that can build desire for consumption in the audience.
4. Facebook Ads: Facebook videos are a rich source of high engagement and interaction, not only with users but with other brands and B2B businesses as well.
5. LinkedIn Video Ads: LinkedIn is a core professional networking platform. A video production company can strategize video for the platforms for individuals, brands, and business houses to augment the brand visibility and relationship.

2. State-of-the-art tools and technologies

Videos produced by a creative video company for brands are enriched to their ultimate point so that brands using it can avail maximum benefits. The tools and technologies also offer benefits like increased efficiency, improved communication and connectivity, data security, faster decision making, gainful competitive edge, and economical.

3. Comprehensive database and research for fail-safe videos

Comprehensive database and research allows a video production agency to curate videos on the line of latest marketing trends and consumer behaviour. the core competence of brands like in their respective niche and therefore brands can avail services of video agency to gain videos that are strategically curated, shrewdly placed, and result oriented.

4. Assurance of rich experience and ingenious expertise

Brands must get the best services one could ever have. The execution services are very important and essential for the success of the produced video. A full video production company must offer an established experience and video creation experts be it for pre, process, or post-production stage.

Concluding remarks

Before moving forward, we should ask, why should a video production agency be entrusted with the crucial task?

The answer lies in the evident results. Some of the work done by various video production houses has massively benefited the respective brands.

Zomato recently created a campaign for its branding. The theme was the right pronunciation of its title, either it is "Zo-mato" or "Zo-maito". The video had a comic atmosphere where people were fighting over the pronunciation and an intense battle was shown between family members, co-workers, strangers, etc. who were fighting to assert that they were right. Remarkably, in the 120 seconds video, "Zomato" name was pronounced 39 times. Through engaging, hilarious, and captivating video Zomato etched its recognition in millions of people.

The Zomato campaign was a huge success and it clearly portrays the ingenuity of the video production studio. If your brand is targeting to leverage the immense benefits of video then you must engage with a top video protection agency to execute your ideas and churn them into appealing videos.

Now, let us suggest one of leading agencies to help you gain an edge!

Vidzy is the best creative video production company in India. It has more than 7 years of experience in video production and their marketing. Thier industry experts have roots connected to eminent institutes like IITs and IIMs. They work with more than 250K onboarded content creators from diverse niches. They have delivered remarkable results to brands like Yamaha, Amazon, Groww, OnePlus, Puma, And many more brands.

Allow your brand to float beyond market apex through videos which is the present and the future!

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COMTEX_441506606/2845/2023-10-06T04:01:00