Walnut Welcomes Former Pendo Executive As New CRO

The world's leading Interactive demo platform, Walnut.io announced that it has appointed Catie Ivey as its new Chief Revenue Officer.

The startup, which has made waves within the industry for its codeless interactive demo solution, is also well-known within the SaaS sales industry as a result of its viral #WeAreProspects movement that was launched last year, alongside industry awards such as the #1 Top Startup by LinkedIn.

Ivey joined Walnut after leading Enterprise Sales at Pendo.io.

Prior to her time at Pendo, she led revenue teams at Demandbase, Marketo, SalesForce and Meltwater.

"We are excited to add Catie – and the invaluable experience she brings with her – to our executive team," said Walnut's CEO Yoav Vilner. "As a result of the growing demand for our product and interactive product demos as a thriving category, we felt it was time for a strong leader such as Catie to scale our growth even further and stay on top of the category we created in tech."

Walnut's platform makes it quick and easy to create interactive demos and operates in a secure environment in the cloud that prevents technical problems and crashes during live sales presentations. It provides data and analysis regarding the demos that can assist teams with optimizing their sales process and integrates with CRMs like Salesforce and Hubspot.

According to G2, Demo automation was one of the most sought-after categories for B2B buyers this past year.

Walnut already works with many hundreds of customers, including Adobe, Honeywell, Colortokens, NetApp, People AI, and UL Solutions, and has previously raised $56M from top investors including Felicis, NFX, Eight Roads, A capital, Liquid2 and more.

"As both a leader and a buyer, Walnut’s mission resonated with me from the moment we were introduced. As someone that has led sales teams for almost the entirety of my career, I have so often felt the pain of generic, resource intensive product demos. As someone that has also evaluated and bought a lot of software, I have personally experienced how horrendous that process can be. Walnut is making a massive impact for both sales teams as well as the buyers that they serve, and I am excited to join their world class team as we take the revenue org to the next level," says Catie.

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