CELSIUS® Mocktails and the Sober Curious Movement

Lifestyle Expert and Author of ‘The Dry Challenge' Hilary Sheinbaum Shares Her Favorite CELSIUS® Mocktail Recipes

New York, NY

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The rise of wellness culture and decreased interest in alcohol have contributed to a surge in popularity for nonalcoholic beverages. CELSIUS®, the better-for-you lifestyle energy drink, is the perfect alternative to alcohol, leading the charge with premium ingredients, 7 essential vitamins and zero sugar making them the perfect ingredient for delicious and refreshing mocktails that can be customized to fit various preferences. Recently, Lifestyle Expert and Author of ‘The Dry Challenge' Hilary Sheinbaum partnered with CELSIUS to share delicious mocktail recipes and discuss the rise of the sober curious movement.

A video accompanying this announcement is available at: https://youtu.be/Qd77jw5Vo_E

Lifestyle Expert and Author of ‘The Dry Challenge' Hilary Sheinbaum Shares Her Favorite CELSIUS® Mocktail Recipes

Four out of ten consumers in the USA follow a sober-curious lifestyle and according to research, there is a rise in young adults switching to low and no alcohol drinks. Gen Z is already drinking 20% less per capita than Millennials and have reported that they expect to drink less in the future. This trend can be visualized through the #sobercurious hashtag on TikTok, which has nearly 772 million views.

CELSIUS Mocktails are ideal for people looking to kick off the new year by participating in Dry January and a great option for health-conscious consumers who crave all the fun and refreshing flavor of a traditional cocktail, without sacrificing a healthier lifestyle. CELSIUS Mocktails are delicious, refreshing, and the perfect option for every occasion – all Essential Energy, and better-for-you buzz!

Hilary's favorite? The Tropical Vibe CESLI-Rita. Here's how you make it:

Ingredients

● 1 cup CELSIUS® Sparkling Tropical Vibe

● 2 tsp pineapple Juice

● 2 tsp Vita Coco Original Coconut Water

● Fresh lime for garnish

Directions:

● Fill one glass with ice, about halfway

● Add CELSIUS® Sparkling Tropical Vibe

● Add pineapple juice

● Add Vita Coco Original Coconut Water

● Stir until well combine and flavors are balanced throughout

● Cut a lime into quarters and add a slice to the top

● Take a sip and experience the flavors of a tropical paradise!

Additional mocktail recipes include the CELSIUS Prickly Pear Punch, the CELSIUS Shirley Temple and the CELSIUS Lemonberry Blast.

You can find these recipes and much more at CELSIUS.com/mocktails

About Hilary Sheinbaum

Hilary Sheinbaum is a journalist and the author of The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month (HarperCollins), a judgment-free guide to giving up alcohol for a month-long period.

Hilary is a prominent figure in the sober curious/nonalcoholic beverage space. She is an advocate for dry months and exploring fun, new and different ways to live a happy, adventurous, big life. In 2023, she was featured extensively in news articles and on broadcast segments including: MarketWatch's piece on nonalcoholic options on St. Patrick's Day, The New York Times which calls "Ms. Sheinbaum, the Dry January M.V.P.," The Wall Street Journal in a front page story, Good Morning America in a dry dating segment with Michael Strahan, on NY1 mixing a N.A. cocktail, and discussing Dry January tips on CBS NY, CBS Miami, The Tamron Hall Show, and NBC Streaming. Hilary also regularly appears on Good Morning America's Instagram (3.5 million followers) and website, making her own N.A. concoctions. Her first TEDx Talk, covering the topic of dry dating, went live in October 2023.

The University of Florida graduate started her journalism career as a red carpet reporter, interviewing actors, recording artists and reality stars. Hilary has contributed to 60+ publications since, including The New York Times, The Wall Street Journal, Bloomberg, USA TODAY, New York Magazine, EATER, The Huffington Post, Us Weekly, Marie Claire, and ELLE.com. Hilary grew up in South Florida, lives in New York, and often finds herself in Los Angeles (visiting her three brothers).

About Celsius Holdings, Inc.

Celsius Holdings, Inc. CELH, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®. A lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. CELSIUS® offers proprietary, functional, essential energy formulas clinically proven to offer significant health benefits to its users. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides. For more information, please visit https://www.celsius.com

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