Pernod Ricard's Avión Redefines Prestige Tequila With Debut NFT Release For Rare New Liquid

Born from an endeavor to defy convention, Avión Lucky Liquid embodies a story of serendipity. This limited-edition release of just 100 bottles is the pioneering product of nine years' aging for extra añejo tequila in one single oak cask that previously matured Mexican Cabernet Sauvignon. Left forgotten in the cellars until it was fortunately rediscovered, the result is an expression with unparalleled depth and character which takes its name from having beaten all odds – clearly prevailing as an exquisite 100% agave tequila despite the nature of its production.

This ultra-aged tequila boasts a distinct reddish hue and remains unfiltered to preserve its intrinsic character and vibrant texture. It evokes profound and intense sweet aromas such as cacao and candied red fruits. On the palate, it delivers a robust tannin-rich body, followed by mellow fruity notes of peach, cranberry, and pecans – culminating in the sophisticated, smooth mouthfeel emblematic of a high quality 100% agave tequila.

With only 100 numbered bottles available as part of this exclusive collection on BlockBar, Avión has its sights set on expanding awareness of – and driving demand for – its portfolio of prestige tequilas among a new community of consumers who relish the finer things in life. It marks the next step in the forward-thinking brand's ambition to disrupt the status quo and subvert expectations of prestige tequila.

Taking inspiration from the brand's sought-after Reserva range, Avión Lucky Liquid will be available in a unique, specially designed bottle. This features luxurious gold touches and nods to the world of blockchain technology via hexadecimals, within which the Lucky Liquid manifesto is encrypted.

"Successfully created against all odds, Avión Lucky Liquid was borne out of a hunch nine years ago and is proof that fortune favours the bold," says Juan Namur, Digital Director at House of Tequila – Pernod Ricard. "This very notion is something which Crypto Enthusiasts and Spirits Collectors live and breathe, as they're always on the hunt for the next extraordinary token or expression which could appreciate significantly. It's high risk, high reward.

"By combining blockchain technology with prestige tequila in a limited run of just 100 bottles, we're captivating the attention of two highly engaged, trailblazing communities. And – as a trusted marketplace for the highest quality wines and spirits – BlockBar was the natural partner to connect us to these collectors and help us revolutionise the way in which ultra-premium tequila can be purchased, gifted and consumed."

Jamie Ritchie, Chief Operating Officer at BlockBar, adds: "”We are honoured that Pernod Ricard's Avión tequila has chosen to partner exclusively with BlockBar to release this rare, one-cask batch of Lucky Liquid. The BlockBar platform provides Avión the opportunity to reach a dynamic global audience and new demographic of tequila enthusiasts. With this highly limited release, we are excited to find out which collectors and aficionados are ‘lucky' enough to secure this one-of-a-kind offering."

Avid collectors can join the waiting room here to purchase Avión Lucky Liquid on BlockBar.com from 10:00am EST on 27th May, before it goes on sale on a first come, first served basis at 10:00am EST on 3rd June, priced at $495. Each bottle of Avión Lucky Liquid will be stored in BlockBar's state-of-the-art storage facility in Singapore, and owners will have the option to resell via BlockBar's secondary marketplace or redeem their NFT for the physical bottle from July 2025.

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