Kennerly Group's Celebration Box Defies Online Gift Market Trends with Remarkable Success

New Zealand, 6th Aug 2024 - According to Figure.nz in 2023 43% of retail enterprises in New Zealand survive longer than 5 years. With seasonally adjusted retail sales in the 2024 June quarter declining 3.4% verse the prior quarter this statistic is likely to worsen in 2024, with Retail NZ's latest Member Survey reporting that 43% of retailers unsure if their business will survive the next 12 months. Despite those challenges, Celebration Box, New Zealand's leading gifting company, proudly marks its 6th Birthday this month. From its inception through innovative social media to its enduring success, Celebration Box has come a long way since its first launch in 2018 revolutionising the gifting industry, making it easier and more accessible for Kiwis to spread joy and love.

Kennerly Group's Celebration Box Defies Online Gift Market Trends with Remarkable Success Photo/Supplied

Founded in 2018 by social media influencer Iyia Liu and business partner Briar Prestidge, Celebration Box quickly gained traction through creative marketing and influencer collaborations. The concept of beautifully curated gift boxes filled with delicious treats resonated with thousands, rapidly boosting the brand's popularity.

Recognising the brand's potential, Wayne and Melanie Kennerley acquired Celebration Box, leveraging their operational expertise to elevate the company. They focused on making great value gifting accessible to Kiwis through improved offerings, enhanced delivery, and an expanded range of gift boxes beyond donuts and sweet treats. Today, Celebration Box is the go-to destination for online gifting in New Zealand, offering everything from gift boxes for all occasions and key events to fresh flowers, baby shower gifts, gourmet gift baskets, and corporate gifting.

Transitioning from an Instagram-based business to a household name, Celebration Box has become synonymous with Gift Boxes. In New Zealand Celebration Box is searched more often on Google than "Gift Box."

"In the past six years, we've grown from an Instagram-based start up to a beloved household name," said Wayne Kennerley, CEO of Celebration Box. "It's been an incredible journey, and we owe our success to the support of our customers and the dedication of our team. We've focused on making great value gifting accessible to everyone, improving our offerings and delivery services to meet the evolving needs of Kiwis."

In 2020, as the COVID-19 pandemic began, Celebration Box played a crucial role in helping Kiwis connect with one another during a time of physical separation. This period was especially meaningful for Celebration Box, as they facilitated connections between loved ones across the country during challenging times.

Community support and giving back have always been core values for Celebration Box. Over the years, the company has actively supported various charities and sponsorships, including being the named sponsor of the Under 18 NZ Netball Tournament, Star Jam, Life Education, Warriors Foundation League in Libraries and the South Auckland Food Bank.

"Giving back to our communities is a fundamental part of who we are," Kennerley continued. "It's incredibly rewarding to see the positive impact we can make, whether it's through sponsorships, supporting young athletes, or contributing to local charities. Our community's support has been vital to our success, and we're committed to returning that support in every way we can."

To celebrate their 6th birthday, Celebration Box is giving back to their customers to thank them for their support and love over the past six years. In appreciation, they are hosting a massive giveaway—the perfect pamper pack worth over $2000, plus individual smaller prizes to win throughout the month.

The ultimate pamper pack, worth over $2000, includes GHD straighteners, hair and beauty products, a digital camera, flowers, shoes, and, of course, Celebration Boxes filled with delightful treats. "The pamper pack giveaway has been carefully curated with our customer base in mind. It is our way of saying 'thank you' for all the support over the past six years," added Kennerley. "We love doing these giveaways as it gets us engaged with our customers even more, and we get to see their priceless reactions when they win."

E-Commerce And Online Gift Markets

E-commerce has flipped the retail script, granting us the ultimate freedom to shop whenever and wherever we please, with the ultimate ease. What used to be a tedious, in-store experience has turned into a world of endless possibilities with the emergence of online gift markets, where you can find gifts for anyone, anytime. Traditional shopping constraints—such as limited store hours and geographic boundaries—have been dismantled, enabling shoppers to browse and buy gifts at any time, from virtually anywhere. At online gift markets, the sheer variety is staggering, with buyers' ratings and spot-on suggestions that make finding the perfect gift a whole lot easier.

These platforms don't just stop at selling products - they'll often throw in some impressive extras, like beautifully wrapped gifts shipped right to your loved ones, which can really make all the difference. Gift-giving just got a whole lot more interesting – and convenient – thanks to e-commerce, which has upped the ante on choice and personalization in a big way.

Forget traveling to the store or fighting for a parking spot

Online shopping brings the store to you, letting you snag what you need at your own pace.

The day of the purely physical storefront is dying; online shopping has hijacked our attention, upending the traditional retail model and rewriting the rules of the game. Unlike traditional brick-and-mortar stores with fixed hours and geographical limitations, online gift markets are accessible 24/7, allowing shoppers to make purchases at any time and from anywhere in the world. Picture this: you're scrambling to find the perfect gift mere days before the holidays. That's where this flexibility comes in – a holiday hero in disguise. The internet's favorite department stores know how to spoil their customers. They've gone all out with searching made simple, first-hand accounts from people who've tried it, and bright ideas for products that might tickle your fancy.

The ability to compare prices across multiple vendors without physically visiting each store further empowers consumers to make informed decisions swiftly. Think of online shopping as the ultimate gift-giving assistant - it delivers goodies right to your doorstep and offers a safety net if your present doesn't quite hit the mark, allowing for easy returns and exchanges.

With online gift buying, the difference lies in being able to put a personal spin on a present. It's no longer about going for a generic gift that lacks thought; instead, shoppers can infuse their gifts with character.

Gone are the days of generic gifts.

With personalization and customization leading the charge, online shoppers can now discover presents that reflect the unique tastes and styles of their loved ones. These days, consumers can get super specific with their gift-giving thanks to e-commerce platforms that offer a mind-boggling range of personalized options. Imagine an object that's not just any object, but a reflection of your story – that's what happens when shoppers put their mark on it, whether it's through sentimental trinkets or creations that speak to their personality.

Browsing habits and personal preferences are expertly sifted through by advanced algorithms, resulting in clever gift ideas that streamline shopping. Consider it a match made in heaven: buyers hungry for one-of-a-kind items meet products customized just for them. The result? Record-high satisfaction levels and brand loyalty that rivals any committed partnership. Personalized gifts clicked online become more than just gestures – they're tickets to meaningful relationships and fond memories.

ENDS

About Celebration Box

Celebration Box, owned by Kennerley Gourmet Grocery, is a part of a wider gifting business. It's gifting brands include The Wild Rose, The Gift Shop, and Hello & Cookie that come together to offer one of the biggest food and floristry gifting services available in New Zealand. To find out more about Celebration Box, please visit www.celebrationbox.co.nz.