Minew Unveils Transformative Bluetooth Beacon Technology, Enhancing Everyday Navigation and Interaction

China, 1st Oct 2024 - Minew has announced a groundbreaking advancement in Bluetooth beacon technology that promises to significantly improve daily life through enhanced navigation and information sharing. These small, wireless devices utilize Bluetooth Low Energy (BLE) to transmit signals to nearby smartphones and tablets, enabling real-time location tracking and streamlined communication without the need for internet connectivity. As the Internet of Things (IoT) continues to evolve, Minew's beacons are set to redefine user experiences in various environments, from shopping malls to museums and transportation hubs. With a rapidly growing market projected to reach $30.2 billion by 2030, Minew's innovation places it at the forefront of this technological revolution.

When talking about Bluetooth, we might first think of devices like Bluetooth earphones and mice that we use in our daily lives. However, in the field of the Internet of Things (IoT), Bluetooth beacons are being widely used, and Bluetooth devices have been continuously changing our lives.

What is Bluetooth Beacon?

A Bluetooth Beacon is a small wireless device. It uses Bluetooth Low Energy (BLE) technology to transmit signals to nearby devices. These signals is a kind of unique identifier that can be detected by nearby smartphones, tablets, or other Bluetooth-enabled devices. No internet needed, Bluetooth beacons can share information with nearby devices. 

Beacons can be deployed in fixed locations, such as walls, ceilings, or placed on mobile. Bluetooth beacons can provide a location for indoor positioning applications, allowing for the quick determination of the location of mobile devices.

How do Beacons Work? 

Bluetooth beacons transmit data packets via radio waves to compatible receiving devices. These packets can trigger events like push notifications or app actions on the receiving device. BLE operates in the 2.400–2.4835 GHz spectrum but uses channels different from Bluetooth Classic, with 3 primary advertising channels. BLE uses frequency hopping to reduce interference and has a maximum range of about 100 meters, though most beacons work best within 30 meters. The Bluetooth range and response time depend on the beacon's settings, with a higher range leading to increased battery consumption.

The Functions of Setting Bluetooth Beacon

Indoor navigation with beacons relies on determining the location of objects. The primary tool, apart from the software, is the Bluetooth® LE beacon, which works by transmitting radio signals. At certain intervals, it emits pulses with identifiers captured by reading devices and transmitted for processing to the server.

Beacons are installed inside buildings or on moving objects. Special software processes sensors'  signals and delivers the processed information to users' smartphones or tablets. The data is displayed on a digital map and allows solving a wide range of tasks:

• Real-time object location determination;
• Easier navigation inside buildings in complex conditions;
• Routing short paths to points of interest;
• Sending targeted recommendations or advertising messages to users based on their location;
• Gathering information about company operations to optimize business processes.

The Market Statistics of Bluetooth Beacon in The Global Market

The popularity of indoor navigation systems using beacons continues to grow steadily each year. According to statistical data, the global indoor navigation market was $1.28 billion in 2019. By 2030, the average annual growth rate will be 33.1%, and the total volume by the end of the forecast period will reach $30.2 billion.

Looking specifically at the Bluetooth® Low Energy market, its share was $9,523 million in 2023. Experts believe that the market will grow at a compound annual growth rate of about 12.5% in the next decade, and by 2033, its volume will be estimated at $31,015.5 million.

Use Cases for Bluetooth Beacons

Bluetooth Beacon is used in many industries. It is widely applied in shopping malls, museums, and offices. These gadgets are greatly changing our daily life in these scenarios:

Airports

The navigation system in airports helps passengers navigate within terminal premises. Visitors can quickly locate check-in counters and customs points and easily find cafes, shops, or public toilets. The administration can utilize the technology to advertise or provide helpful information. For example, the system can provide data onboarding times or flight delays.

Subways and Train Stations

Introducing a navigation system with Bluetooth® beacons improves passenger navigation in transportation hubs. By installing a smartphone mobile application for the railway station, one can quickly find ticket counters, waiting areas, and food outlets. The system allows purchasing train tickets online, enhancing travel experiences on suburban and long-distance trains.

Museums

With the implementation of an indoor navigation system based on Bluetooth® Low Energy, exhibition halls and museums have the opportunity to enhance visitor experience. Traditional text and audio guides have long become outdated, and new technologies are emerging to create mobile guides based on visitors' locations. Using Bluetooth® LE, it becomes easy to locate specific halls and exhibits, navigate through complex exhibition spaces, and access exciting information about museum objects.

This system provides companies with more opportunities to attract visitors. After implementation, it can serve as a powerful monitoring tool, allowing analysis of visitor behavior and making informed decisions to optimize internal space. Additionally, the technology enables targeted push notifications for visitors, which may include information about upcoming events, videos, or exhibit details.

Shopping Malls

Convenient indoor navigation ensures the smooth operation of shopping malls. With its implementation, it is possible to avoid the formation of crowds and simplify the search for stores, boutiques, or specific items. The system provides the following opportunities:

• Step-by-step routing to points of interest within the mall.
• Detailed analytics of shopper behavior to optimize object placement.
• Sending push notifications about discounts, sales, and bonus offers.
• Targeted advertising.
• This technology improves service quality and coordinates work processes. It enhances user experience and efficiently addresses any issues related to mall operations.

Business Centers and Offices

Bluetooth® Low Energy system is a simple and in-demand tool for managing business processes in offices and business centers. It facilitates navigation in large buildings, assists in quickly reaching offices, and maps routes to conference rooms. The system significantly simplifies booking meeting rooms and automates everyday work operations. This technology boosts employee satisfaction and creates a comfortable atmosphere conducive to increased productivity.

Conclusion

Bluetooth beacon is a highly effective and cost-efficient method of enhancing service quality. It has changed our life greatly. Beacons are affordable, simple to install, and easy to maintain, making the technology accessible to nearly any business. Also businesses can use Bluetooth beacons to achieve their services and campaigns. Bluetooth beacon has become a public service of choice which benefits our life. Now it is a major trend in the deployment of IoT services.

 

Media Contact

Organization: Minew Group

Contact Person: Minew Group

Website: https://www.minewstore.com/

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Country:China

Release id:17563

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Minew Unveils Transformative Bluetooth Beacon Technology, Enhancing Everyday Navigation and Interaction