For the first time in nearly 2,000 years, Rome’s Colosseum will host staged gladiator fights under a $1.5 million sponsorship deal with Airbnb to promote “a more conscious tourism.” However, the arrangement has drawn criticism from visitors and housing activists who argue that short-term rental platforms contribute to over-tourism and reduce affordable housing.
© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
To add Benzinga News as your preferred source on Google, click here.
