What models flourished in the first generation of health tech?

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‘Irresponsible’ Hims Super Bowl advertising

Hims’ Super Bowl ad is optimized to infuriate: It calls out a weight loss industry that’s designed to keep overweight Americans “sick and stuck” and drugmakers for making medications that work but are “priced for profits, not patients.” It’s an obvious knock at expensive GLP-1 drugs like Wegovy and Zepbound.

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