Trigger Finance Makes Trading Less Emotional, More Logical

It's almost that time of year.

To get you prepared for this year's awards, Benzinga will profile each fintech company that has applied. Want to get involved? Submit your company here.

For this installment, we spoke with Trigger Finance CEO Rachel Mayer.

Trigger Finance

Trigger Finance is an award-winning, mobile-first investing platform that helps remove emotion from the investing process by investing through simple “IF this, THEN that” rules. Simply link your existing brokerage account and immediately begin investing and creating triggers around your portfolio. You can say things like, “If the Fed raises interest rates, then sell SPY,” or “If oil goes below $20, then sell Exxon.” Tens of thousands of investors use Trigger to capture new opportunities and better manage close to $200 million in assets. Trigger most recently released Trump triggers, which have gone a bit viral in just a short span of time.

Who are your customers?

Retail DIY investors.

How long have you been in business?

The company was founded in summer of 2015, and we launched the product for iOS in Summer 2016.

Where are you located?

New York City in the NYTimes Building.

Who is your company's leadership? What kind of experience do they have?

The Trigger team is highly technical with backgrounds spanning finance and trading JPM) and tech GOOG GOOGL) and has years of experience shipping novel mobile experiences. The leadership team include Rachel Mayer (CEO), Zafrir Schop (chief technology officer) and Adrian Soghoian (chief operations officer).

Is there anything else Benzinga should know about your company?

We are customers of your API feeds!

For another fintech profile, click here to read about how Private Wealth Systems empowers ultra high-net-worth individuals.

If you’re looking for cool fintech startups and access to top financial institutions, and are sick of attending stuffy corporate conferences, the Benzinga Global Fintech Awards is the event for you. From its first year in 2015, the competition grew to over 250 applicants and over 500 attendees in 2016.

Connect with us on social media — use the hashtag #BZAwards and #Fintech to spread the word!