While there's currently a significant shift in payment processing, it has proved difficult to rock the establishment or change ideas, especially when it comes to money and all things financial.

However, despite the odds, independent services provider, Wirecard AG (OTC:WRCDF) (ETR: WDI), is managing to do exactly that, as the company looks to change the way people pay.

Utilizing Real Time Data

Customer data is then harnessed to create predictive models and patterns that give sales teams greater insights into customer purchasing patterns.

“We are already using real-time data in this space in order to protect retailers and consumers. Much of what we offer in the data-driven retail space is just an evolution of what we have been doing in risk management to prevent fraud for years. Now we are also using the data for sales and more positive aspects of our business,” Iris Stoeckl, Wirecard’s director of corporate communications told Benzinga.

Helping Retailers Adjust

With 14 years of experience in the online sector and over 29,000 customers, Wirecard is attracting heavyweight customers, including telecommunications giant, Orange SA (ADR) (NYSE:ORAN).

What made them choose Wirecard above other payment processors?

“With Orange Cash, we can grow our portfolio even further, developing new services around mobile shopping and payment. That’s why we are working with our partners long-term — both retail partners and Wirecard, which provides the technical platform, payment processing and integrated value-added services. Orange Cash is a permanent part of our strategy and our company,” said Nicolas Levy, head of mobile financial services at Orange France.

Much of Wirecard’s growth over recent years has come down to the company’s unshakable commitment to providing value. With many payment services anathematized for hefty commissions, currency exchange rates and other hidden fees, Wirecard has managed to add value for clients rather than take away.

“Today we cover the entire payments ecosystem, from issuing through to acquiring, as well as value-added services. In addition, the globalization of the Wirecard platform has been advanced on a huge scale,” concluded Stoeckl.