TiiCKER And Harris Poll Survey Shows Consumers Make The Best Investors

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

The past year saw a massive influx of capital into equity markets. While institutional investors still represent a sizable portion of those investments, 2020 was undeniably the year of the retail investor with JPMorgan Chase & Co. JPM securities division estimating a record 10 million or more new brokerage accounts were opened over the course of the year.

It’s an exciting new trend for the stock market, which is traditionally viewed through the lens of institutional investment activity. It also provides fertile ground for research into what motivates individual investors as they constitute their portfolios.

A recently released white paper from shareholder rewards platform TiiCKER provides some insight into the stock buying preferences of individual investors.

Among the most pronounced conclusions from the survey is that individual investors overwhelmingly prefer owning shares in companies that provide goods and services that they use, with 82% of those surveyed saying they are likely or very likely to invest in brands and products they love.

The poll, conducted by TiiCKER in partnership with research and analytics firm The Harris Poll, surveyed more than 2,000 retail investors on the factors that influence their investing decisions as well as how shareholder perks might further compel them toward owning a stock or becoming a customer of a stock they already own.

The full white paper is available at TiiCKER.com/trends, what follows are some of the survey’s key takeaways.

Customers Are Investors, And Vice Versa

The strong predilection among individual investors for the brands they are loyal consumers of is an obvious boon for recognizable brands like The Walt Disney Co. DIS and Ford Motor Company F.

However, in addition to gravitating toward stocks from companies and brands they are already familiar with, the survey revealed that individual investors are also extremely receptive to the idea of becoming a customer of a stock they own, with 80% of respondents indicated they are somewhat or very interested in purchasing products from brands or companies in their portfolios.

This reciprocal relationship between being a consumer and being a shareholder is good news for the array of companies that offer shareholder’s perks for their investments, which includes the aforementioned Disney and Ford as well as other brands like Royal Caribbean Group RCL, Wolverine World Wide, Inc. WWW, Reviv3 Procare RVIV and even Xtreme Fighting Championships DKMR.

Not only does their name recognition and customer loyalty foster new investments in their respective equity, but their reward programs target an audience that is receptive to buying their products or using their services.

But even beyond the high correlation between customers and shareholders, the survey found that shareholder perk programs serve as a compelling enticement for investors all on their own.

More Is More

Exactly how compelling are shareholder rewards programs?

According to the results of the survey, investors are 74% more likely to invest in a stock that does offer a shareholder perk, including product rewards or discounts, over a stock that doesn’t. At the same time, 77% of the survey respondents indicated that they would be somewhat or very likely to purchase a stock they were researching if it offered a perk.

Of course, these statistics shouldn’t come as shocking given the loyalty shareholders have already indicated toward their favorite bands. Who wouldn’t want to be rewarded for something they are already predisposed to do?

However, the data could serve as an inducement for public companies to either raise awareness of existing shareholder rewards programs or for more public companies to pursue such perks.

As the only intelligent software platform that engages, verifies and rewards individual investors for owning shares of the companies they love, TiiCKER offers access to shareholder perk programs from dozens of publicly traded companies. In providing awareness of these programs through software that links directly to investors’ brokerage accounts, TiiCKER is a one-of-a-kind venue for both individual investors and publicly traded companies to make rewarding connections.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.