Jason Lee: How Ternary Is Paving The Way For Web 2.0 Companies To Dive Into The Web 3.0 Revolution

Jason Lee, Founder & CEO of Ternary will be speaking at the upcoming Benzinga Fintech Deal Day & Awards. Mark Nov. 13 on your calendar for the must-attend gathering in the fintech industry!

As digital communities grow, evolve, and transition into decentralized models, businesses must adapt to these shifts to stay relevant. At Ternary, our mission is to bridge the gap between traditional Web 2.0 payment systems and the emerging Web 3.0 technologies, ensuring businesses remain at the forefront of this evolution. Our B2B SaaS platform integrates websites, payment processors, and Discord allowing creators and communities to create recurring revenue businesses. With a suite of sales, service, marketing and analytics tools, owners can now have a single view of their customer while automating manual Discord processes.

A Seamless Shift from Traditional to Decentralized Payments 

Today's community landscape is dominated by platforms like Discord, a communication platform designed primarily for gamers that offers voice, video, and text chat features.  Creators and communities within the Creator Economy are setting up profitable businesses around their unique skills and passions within Discord servers. 

Recognizing the potential for monetization within these private servers, Ternary built an integration with Stripe, one of the best payment processors available for subscription businesses. Not only are we a Stripe Verified Partner today, but we’ve also made it simple for creators to accept traditional Web 2.0 payment methods like credit and debit cards.

However, as the tides of technology change, the rise of cryptocurrencies can't be ignored. We've evolved our platform to seamlessly integrate crypto payments, providing flexibility and a smooth transition for businesses migrating from Web 2.0 to Web 3.0. By catering to both traditional payment methods and crypto enthusiasts, businesses can now expand their customer base and remain inclusive.

Unlocking Exclusivity with NFTs 

Beyond just payments, the realm of Web 3.0 offers innovative opportunities for engagement and loyalty. NFTs (Non-Fungible Tokens) have emerged as a significant player, offering exclusivity and ownership in digital realms. Recognizing this, our roadmap includes facilitating role-based access within Discord based on NFT ownership. Depending on the rarity of the NFT held, users could gain special privileges, creating a tiered system of rewards and engagement. Such mechanisms not only enhance user loyalty but also introduce new monetization avenues for creators and communities.

Expanding Horizons: Beyond Discord 

While our current focus is on Discord, we understand the importance of diversification. Our roadmap includes integrating with platforms like WhatsApp and Telegram, taking an omni-channel approach to the digital frontier. By broadening our reach, we can ensure we support a plethora of monetization models while allowing businesses to have a single view of their customer. 

As we continue to expand, our commitment remains the same – offering a blend of Web 2.0 and 3.0 payment processing, making monetization effortless. We're shaping the future of community monetization, ensuring businesses, creators, and communities can thrive in the new decentralized world.

Want To Learn More About Real Customer Success Stories?

I will be a Featured Speaker at Benzinga’s Future of Digital Assets conference on November 13th, 2023 in New York City, NY. Join me as we discuss “Building Products for Lasting Relationships: Essential Features and Strategies.” Additional topics will include sharing personal stories as a Founder, growth and scaling tips for Startups, and product development advice. 

After seven years at Salesforce, Jason left his tech career in 2019 to build OptionsSwing, a finance education company, to $1.5M in their first 1.5 years of business. He then built Ternary Developments, a CRM platform for Discord and helped clients do $10M+ on Stripe.