Poll Reveals 85 Percent of Americans Would Never Rebook at a Hotel with Dirty Floors

A recent Cintas Corporation CTAS survey conducted by telephone by Harris Interactive® among 1,009 U.S. adults ages 18 and older revealed what is most likely to prevent a consumer from rebooking with a hotel. Eighty-five percent of U.S. adults said they would not rebook at a hotel if there are dirty floors in the guest room, lobby or entryways. In addition, 80 percent of adults indicated dirty lobby restrooms as a turn-off. “Consumers have many hotel options and have come to expect a clean room and facility regardless of the room rate or location,” said Mike Thompson, Senior Vice President, Cintas Facility Services. “This research confirms that a high standard of cleanliness is critical to a hotel’s success. From restroom cleaning to tile and carpet cleaning services, hotels must have the right programs in place to maintain a safe and clean establishment to ensure guests are satisfied.” Survey findings indicate differences in opinion by area within a hotel. For example, 83 percent cited dirty guest room floors as a turn off, while 70 percent cited dirty lobby floors and entryways as experiences that would likely prevent them from rebooking. The survey also reveals differences by age. For example, 63 percent of adults 65 years and older cited wet floors with no signage as a reason for never rebooking with a hotel. In contrast, only 37 percent of 18-34 year olds would find this to be an issue.