Elon Musk, the CEO and founder of Tesla Inc TSLA, launched a Burnt Hair perfume product and reportedly sold more than $1 million worth of the fragrance on its first day.
The self-proclaimed “techno king” has a knack for creating random novelty products: past endeavors included Tesla shorts and a Tesla-logo-inspired tequila bottle.
Read Also: Elon Musk Has An Idea For A New Cologne, But You May Want To Think Twice Before Using It
Musk tweeted to his 108 million followers — which he could argue that many are bots — saying, “Please buy my perfume, so I can buy Twitter.”
Now, let’s be clear, Musk is most likely posting this tongue-in-cheek, knowing there’s no way he can really sell $44 billion worth of perfume. But, it is a good way to market the product.
Musk followed up on the Twitter thread by saying, “It’s actually going to be a sick product” — we're assuming it's not a product that is sick in some way.
No matter how many bottles Musk sells of his new perfume, the reality is that he will most likely have to sell Tesla shares in order to pay for the Twitter Inc TWTR deal.
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