How Ecommerce Empire Builders Empowers Online Entrepreneurs To Successfully Navigate The Competitive eCommerce Market

Summary: Ecommerce Empire Builders, a leading training and service provider for eCommerce businesses, empowers online entrepreneurs to transform their creative ideas into reality.

The eCommerce industry has been expanding at a rapid pace, and the pandemic only catapulted it to another level of growth. In fact, it is forecasted that 24% of retail purchases will take place online by 2026. As more aspiring entrepreneurs get enticed by the booming eCommerce industry and its numerous success stories, they realize that the sector has undergone drastic changes. Finding the right niche and products, sourcing through said products, targeting a relevant audience, cart abandonment, cyber security, and an endless onslaught of competitors are only a few of the many challenges entrepreneurs face.

Ecommerce Empire Builders, a leading training and service provider for eCommerce businesses, identified three persisting issues within the market that many entrepreneurs overlook and developed a solution for them. The first concern is businesses' lack of understanding of sales funnels and direct response marketing. It is easier to start an eCommerce business now than ever, especially with platforms like Shopify that make the entire process of opening eCommerce websites hassle-free. With numerous resources available in one click, even those with limited budgets or novices with little to no experience can dive right into the market, leading to the rise of direct-to-consumer (DTC) brands. 

The problem emerges when entrepreneurs have a limited understanding of sales funnels, a foundational element of digital marketing. Sales funnels help create a guided customer journey, enhance engagement, and optimize marketing spend. Peter Pru, the CEO of Ecommerce Empire Builders, notes, "We know how much eCommerce business owners need sales funnels to be profitable, from generating leads to upselling and downselling customers." Ecommerce Empire Builders aims to fulfill this demand by launching its Ecommerce Platinum Program, which involves building and launching the client's entire business and teaching them the foundational strategies along the way. This program works best for individuals just getting into the eCommerce industry. 

The leading eCommerce service provider also offers management services for social media, advertising, automated ads, brand ambassadors, and backend and email marketing, catering to both novices and experienced eCommerce business owners having trouble with scaling or finding solutions to issues regarding sales funnels or direct response marketing. Pru obtained his extensive knowledge and experience with sales funnels through a series of trial and error. It took going through many different sales funnels before he found one making an actual profit. Undertaking this arduous process encouraged Pru to help fellow entrepreneurs gain profit in the eCommerce market through the programs and services offered by the company he founded. 

Another issue that needs to be addressed is business owners’ hesitance to adopt a subscription business model or, at the very least, a hybrid approach. The primary goal of businesses is to generate profit, and they can immensely benefit from the recurring revenue from subscriptions. Aside from higher profitability, utilizing eCommerce subscriptions provides multiple benefits, such as predictability (i.e., revenue, order volume, etc.), less effort in customer acquisition, higher customer retention, and better marketing pay-off. 

In addition to understanding sales funnels and adopting a subscription business model, entrepreneurs must learn how to avoid falling into the trap of trying to do everything themselves. Starting an eCommerce business involves a multitude of steps, including choosing an eCommerce model, doing competitor and market research, creating a business plan or a roadmap, and preparing a marketing and promotion strategy. "The thing is, with the shifting dynamics in the eCommerce industry, business owners can't do all of these on their own. This is where Ecommerce Empire Builders steps in, helping entrepreneurs take on more of a CEO role, having a vision of everything, and letting us handle the advertising, marketing, and social media aspects of the business,” the CEO and eCommerce expert remarked. 

Ultimately, with millions of sales generated and an astounding team of eCommerce experts with a combined experience of more than 20 years in online business, Ecommerce Empire Builders continues to fulfill its objective of assisting business owners in identifying a laser-targeted niche, creating unbeatable offers, implementing a subscription page funnel, and driving targeted traffic to their sales funnels. This dedication showcases why it deserves to be included in the Inc. 5000 list of 2023 Top American Business Owners.

Media Contact

Name: Peter Pru

Email: Peter@ecommerceempirebuilders.com 

This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. The information contained above is provided for informational and educational purposes only, and nothing contained herein should be construed as investment advice. Benzinga does not make any recommendation to buy or sell any security or any representation about the financial condition of any company.