The online marketplace, with its vast customer base and unparalleled reach, presents a lucrative prospect for sellers worldwide. Yet, underneath the surface of e-commerce success lurks the fear of account suspension - a potential setback that can bring even the most thriving business to a standstill. Account suspensions on e-commerce sites are more common than one might think. According to Anis Serri, co-founder of Rise Up Automation, they can be triggered by various factors, such as policy violations, customer complaints, or even minor oversights, disrupting the seller’s operations and jeopardizing their livelihood.
Further complicating the matters are some e-commerce giant’s policies themselves. “The complex nature of these policies often leaves sellers feeling overwhelmed. Overcoming these obstacles is challenging, even for the most seasoned individuals in this sector,” Serri highlights. “Some common pitfalls here include issues like listing errors and late shipments. They’re minor missteps on a surface level, but they can lead to major repercussions.”
Since its inception, Rise Up Automation - a leading provider of automation services for e-commerce stores - has followed a clear yet impactful mission: to help sellers succeed online while ensuring strict adherence to ethical standards and the platform’s policies.
The team’s approach combines technological innovation with a deep understanding of the e-commerce landscape, giving sellers a chance to grow their business without falling out of the rules. The backbone of this approach is Rise Up Automation’s unique hybrid fulfillment model, with which the company has helped hundreds of businesses maximize their profits with minimal effort - all the while remaining fully compliant.
“One of the biggest misconceptions about e-commerce automation is that it’s either a scam or your account will get suspended,” Serri shares. “But, we’ve developed a system that is fully compliant with online policies, which has significantly reduced store suspensions.”
This model elegantly combines the flexibility of drop shipping with the efficiency of FBA, thus creating a strategy that increases benefits and minimizes risk.
As Serri explains, FBM is a method where a store doesn’t keep the products it sells in stock. Rather, it involves a third-party supplier that ships the purchased goods directly to the customer, meaning the seller doesn’t handle the product directly. But, while convenient, it often runs into compliance problems, resulting in an increased chance of account suspensions.
Yet, this model also comes with its own risks. “It offers remarkable scalability, but it requires a handsome upfront investment and time,” Serri reveals.
To achieve compliance with e-commerce policies, Rise Up Automation has inserted a crucial intermediary step in its hybrid model. It starts with dropshipping to get the store up and running quickly, but to create a protective buffer against suspensions, Serri and his team ship the products to their own warehouse in plain boxes, where they repackage them before sending them to the customer.
Once compliance is guaranteed, the products are transitioned to the FBA program. “This empowers sellers to leverage e-commerce giants’ vast logistics network and customer base. Our clients can achieve their scalability goals while following the platform’s policy framework, avoiding potential terminations,” Serri maintains.
Moreover, as the digital era progresses and breakthroughs happen in the sphere of artificial intelligence (AI), Serri insists advanced software tools will play an integral role in maintaining account health and following online policies. Tools like these could meticulously scan every aspect of a seller’s operations, from listing accuracy to shipping timelines, ensuring no detail is overlooked.
“We’ve already noticed positive changes thanks to existing tech advancements. We’ve begun using some software and AI to assist us in the product selection process,” Serru shares. “While we still rely on human research, AI has a huge success rate. We aim to continue exploring it because we believe it will eventually handle all the heavy lifting.”
As e-commerce continues to evolve, adaptability and compliance will remain crucial to determining success. With its unique approach, which prioritizes efficiency and adherence to strict policies, Rise Up Automation has not only been safeguarding sellers against account terminations but also paved the way for a more reliable and trustworthy e-commerce ecosystem.
As Serri says, “We’re here to ensure our journey to success is smooth and profitable. We’ll remain committed to sustainable e-commerce and keep innovating to serve our clients better and lift worries off their shoulders.”
This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. The information contained above is provided for informational and educational purposes only, and nothing contained herein should be construed as investment advice. Benzinga does not make any recommendation to buy or sell any security or any representation about the financial condition of any company.
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