'Evolving Interests And Values': 3 Takeaways From The Inaugural Apex Millennial 100 Report

Apex Clearing, the custody and clearing engine powering the future of wealth management, released its inaugural Apex Millennial 100 report on Monday. 

What Happened

An analysis of the top 100 stocks owned by a subset of millennials as of June 30, the Apex Millennial 100 is part of the company's more extensive "Next Investor Outlook" series, which uses data collected from Apex partners to develop an understanding of the modern investor.

Why It's Important

This report is one of many new research initiatives into millennial investing patterns. This report reveals three key trending stock themes. 

• An increased focus on Canadian cannabis companies, which demonstrates the growing role marijuana may have on the medical and lifestyle decisions of millennial investors. Key cannabis companies include Aurora Cannabis Inc ACB, Cronos Group Inc CRON, Canopy Growth Corp CGC and Constellation Brands, Inc. STZ.
• Chinese companies are leading the pack as millennials, who consider themselves to be global citizens, take the long view on international investments. Key Chinese stocks include Alibaba Group Holding Ltd BABA, Baidu Inc BIDU and Qualcomm, Inc. QCOM.
• IPOs: Millennials consistently show support for companies that mirror their personal ideologies and offer products and services they understand and value, and will jump to invest in companies like Uber Technologies Inc UBER, Lyft Inc LYFT and Slack Technologies Inc WORK, according to Apex Clearing. 

"This report takes a deep dive into the unique investment behavior of a new generation," said Bill Capuzzi, CEO at Apex Clearing. "As millennials mature into savvy investors, we believe their evolving interests and values will shape a new wealth management industry, one that looks a lot different from the traditional model."

Benzinga's Cannabis Capital Conference heads to Detroit on Aug. 15 — click here to learn more!

What's Next 

This series of reports by Apex Clearing Corp is intended to reveal new ways to engage with crucial demographics for wealth managers. The increasing demand for IPOs as well as cannabis and Chinese companies demonstrates a shift in millennial investment patterns. 

"This has implications for how they will engage with and leverage professional advice and money management services as they amass greater personal wealth," Hannah Shaw Grove, the chief revenue officer at Apex Clearing, said in a statement. 

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