Avicanna Partners With Al Harrington To Bring Viola Products To Canada

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Avicanna Inc. AVCN AVCNF has agreed to supervise the commercialization of Viola cannabis products in Canada via its manufacturing, distribution, and sales infrastructure.

The offering will also feature formulations developed by the Canadian biopharmaceutical company.

In addition, Avicanna opted to pay Viola a royalty for the use of the brand.

Related Link: Al Harrington Launches Incubator Program To Generate 10K Cannabis Jobs

"Through this partnership, we aim to expand and build on Al's vision for the cannabis industry and provide premium cannabis products in a socially and ethically responsible way," Avicanna CEO Aras Azadian said Tuesday.
Al Harrington, an NBA star who founded Viola in 2011, praised the collaboration and expansion into Canada.

"Their commitment to research and development of cannabis in the medical and pharmaceutical industries makes them the perfect biotech partner to bring Viola's brand to our Northern neighbors, and we're looking forward to the bright future ahead," Harrington noted.

Related Link: Al Harrington Wants To Build A Black-Owned Cannabis Industry

Viola recently entered the Oklahoma market and launched new vape products in the state of Colorado.

Harrington, who is poised to create 100 black millionaires through a social equity initiative called "Viola Cares," is a fierce cannabis advocate with a mission to help formerly incarcerated people get back into society.

Viola is "not a money grab," he told Rolling Stone in a recent interview, highlighting that they "want to talk about impacting people affected by the War on Drugs."

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.