4 Types Of Business Memes You Should Know About

Memes have revolutionized the way people interact online. They have set a trend that allows people to connect more, and for businesses to drive their brand deeper. These funny texts and/or images have become a powerful marketing tool for anyone who wants to gain a better online presence for their business.

There are many types of memes, some being suitable for some business types and audiences than others. All one needs to do is to identify with and learn his/her audience so that you can know which type of meme is best for your audience without offending them.

Types of Memes

1.     Photo and video memes

Just like the name suggests, these are memes created from photos, or from videos. A photo meme, for instance, may be a photo of a person doing something, or imitating an action that is familiar with your audience. A video meme, on the other hand may be a voice over a familiar video clip to communicate or imitate a familiar stereotype. These two versions of memes bring out a great humor element that you take advantage of to drive your brand.

2.     Image memes (also macro memes)

Unlike photo memes, image memes, which are more common, feature a familiar cartoon image or a photo together with a caption. Sometimes, these image memes may also have slight variations of images but with a familiar caption. The taglines in these image memes are what bring out the fun and message of the meme as intended.

3.     Word memes

Word memes employ the use of popular phrases and words from which people (your audience) can add their own twist. A good example of word memes are twitter hashtags. With twitter, you simply add a hash sign in front of the popular words to make it a trending topic. If it catches on, people will engage, retweet and share this hashtag, driving your popularity online.

4.     Miscellaneous marketing memes

Miscellaneous memes used for marketing simply engage the target audience by asking them to do something, like take a photo or engage in an activity and record themselves as they do it. The original behavior, posture or activity is the same but each person is supposed to add a personal touch to theirs. A good example would be telling people to take a photo of them smiling and submit that photo. You will be amazed at how your audience interprets a smile.

With miscellaneous memes, you can also have already existing memes which you add your own caption to. They actually allow you to take advantage of successful memes for your own brand image marketing.

Understanding these different types of memes is the first step towards creating a successful marketing campaign for your business that is meme-driven. This is because you will be in the know on the best type of meme to go for to be able to go viral on the social networks easily. However, always remember that just like a real-life virus, memes, too, change and ‘mutate’ as they spread across the web, but the core concept is retained all along. So, carefully plan your meme so that it communicates the intended message.

Author Bio:

Meme member - Memes lets you effortlessly share funny pictures. When creating your memes, always use the best meme creators and generators available online.