Mattel Inks Licensing Agreement For DreamWorks Animation's Trolls Franchise

by Shivani Kumaresan, Benzinga Staff Writer

March 29, 2022 8:32 AM | 1 min read |

Mattel Inc MAT has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation's Trolls, an animated franchise.
DreamWorks Animation is a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corp CMCSA.
Under the agreement, Mattel will have the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games, and more.
The collection is expected to launch at retailers around the world in fall 2023.
An all-new Trolls film is expected to hit theaters in November 2023.
Price Action: MAT shares closed lower by 0.39% at $22.82 on Monday.