Hyatt Partners With Lindner Hotels To Expand In Europe

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  • Hyatt Hotels Corp H said its affiliate has entered into an exclusive collaboration agreement with Lindner Hotels AG, a family-run German hospitality business.
  • Through the agreement, more than 30 hotels across seven European countries will join the Hyatt brand portfolio and will be integrated into the World of Hyatt loyalty program.
  • The majority of the properties are slated to transition to the JdV by Hyatt brand, a collection of independent hotels.
  • The agreement is expected to expand Hyatt's brand footprint to 15 new markets and extend distribution in key destinations such as Dusseldorf, Frankfurt, and Hamburg.
  • Also ReadHyatt Lays Out Growth Plan For Latin America & The Caribbean
  • The Lindner portfolio will further increase Hyatt's lifestyle footprint with the addition of an estimated 5,500 rooms.
  • Through the partnership, Lindner Hotels will have access to data-driven support around brand health, guest experiences and revenue optimization from Hyatt's Global Franchise and Owner Relations Group.
  • Price Action: H shares closed lower by 0.37% at $85.75 on Wednesday.
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