From 'Guardians Of The Galaxy' To 'The Flash' To 'Cocaine Bear': These Are The Movie Trailers For Super Bowl LVII

Super Bowl LVII kicks off on Sunday, Feb. 12 and will feature the NFL championship matchup between the Kansas City Chiefs and Philadelphia Eagles.

The game will also showcase Super Bowl commercials and movie trailers that could be heavily discussed during the game and in the days after. Here’s a look at the movie trailers you will likely see.

What Happened: A 30-second advertising spot for Super Bowl LVII will cost around $7 million, which could create a nice windfall for Fox Corp FOX, the company airing Super Bowl LVII.

Media companies often used the widely watched sports contest as a way to get their upcoming movie blockbusters in front of a wide audience with movie trailers released for the first time during the game.

The movies expected to have trailers in the game and their studios are listed below; information from Deadline:

• “Ant-Man and the Wasp: Quanntumania”: Walt Disney Co DIS
• “Fast X”: Universal Pictures, a division of Comcast Corporation CMCSA
• “Guardians of the Galaxy: Vol. 3”: Disney
• “The Flash”: Warner Bros. Discovery Inc WBD
• “The Little Mermaid”: Disney
• “Elemental”: Disney
• “Scream VI”: Paramount Global PARAPARAA
• “Dungeons and Dragons: Honor Among Thieves”: Paramount
• “Transformers: Rise of the Beasts”: Paramount

Movie trailers that could happen but have not been confirmed include:

• “Super Mario Bros”: Universal
• “Indiana Jones and the Dial of Destiny”: Disney
• “The Marvels”: Disney
• “Creed III”: MGM, a unit of Amazon.com, Inc. AMZN
• “John Wick: Chapter 4”: Lions Gate Entertainment LGF

Deadline noted Warner Bros typically sat out the Super Bowl trailer market but opted to showcase “The Flash” during the game. Set for a June 16 release, “The Flash” is one of the most anticipated movies of the year and could help the company re-set the DC Universe, which has a new lineup of upcoming content.

Sitting out Super Bowl LVII will be Sony Group Corp SONY, which hasn’t aired a Super Bowl trailer for an upcoming movie since the 2017 movie “Life.”

One movie trailer that could have the world talking is an expected 15-second pre-game spot for “Cocaine Bear,” which has a Feb. 24 release and was inspired by a true story of a bear ingesting a duffel bag of cocaine in 1985.

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Why It’s Important: The 2022 Super Bowl was watched by 112 million people. Many of the movie trailers released during the big game saw strong box office figures, which might have been helped by the increased brand awareness and hype generated by the tentpole event.

One of the biggest movie trailers from the 2022 Super Bowl was one for “Doctor Strange in the Multiverse of Madness.” A trailer had 93 million views on social media outside the Super Bowl.

The movie went on to post the biggest opening weekend in 2022 domestically with $187.4 million. The movie was also the third highest-growing movie domestically at $411.3 million.

Disney was once again betting aggressively on the Super Bowl commercials as a way to highlight its upcoming 2023 release schedule.

Comcast, which had the Super Bowl rights through its NBC unit last year, showed off several trailers during last year’s big game. This included “Jurassic World: Dominion,” “Nope” and “Ambulance.”

“Jurassic World: Dominion” was the fifth highest-grossing movie domestically at $376.9 million. “Nope” ranked 14th at $123.3 million and “Ambulance” took in only $22.8 million domestically.

Paramount released trailers in last year’s big game for “Sonic the Hedgehog 2” and “The Lost City,” which grossed $190.9 million and $105.3 million domestically, respectfully. The second Sonic movie was the tenth highest-grossing movie domestically in 2022.

Viewership for Super Bowl LVII is expected to be watched by over 100 million people. A halftime performance by Rihanna could see strong viewership for that time slot and could provide a lift for any movie trailers that air before or after the halftime show, with a potential increased audience of non-sports fans tuning in.

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