Barbie On Hoodies: Mattel And Gap Reveal Apparel Partnership; Hot Wheels On The Way

Mattel Inc MAT and Gap Inc GPS are forming a new apparel collaboration.
The first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection.
The collection will offer tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel.
The products will be designed on Gap's product icons featuring Barbie branding and Gap's signature arch typeface.
The Gap x Barbie collection will be available from May 23 on gap.com and in select gap stores worldwide, with select styles offered through Mattel Creations platform.
Additional Gap x Mattel collaborations will also be unveiled later in 2023, including apparel based on Hot Wheels.
"We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories," said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.
Price Action: MAT shares are trading higher by 0.38% at $17.28 on the last check Wednesday.
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