Disney Reportedly Hits $24M Advertising Jackpot For Cricket Bonanza In India

This story was first published on the Benzinga India portal.

In a strategic move that's generating as much buzz off the field as on it, Walt Disney Co's DIS Indian joint venture, Disney Star, has reportedly secured an impressive $24 million sponsorship deal with Hindustan Unilever UL for the upcoming Asia Cup and ICC Cricket World Cup. 

What's driving this substantial investment? Well, the timing couldn't be more opportune. The festive season conveniently aligns with these major cricketing events, creating an ideal scenario for marketers to capitalize on.

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"Advertisers now have a range of dynamic packages available across both traditional and digital platforms that perfectly align with their business objectives," revealed an insider speaking to the Economic Times.

The Asia Cup and World Cup are set to follow each other in quick succession, providing Disney Star with an unparalleled chance to maximize its advertising reach. 

This news comes on the heels of Disney Star's ambitious goal of raking in $48 million in ad revenue from the Asia Cup alone.

As the Asia Cup commences today and the World Cup, hosted by India, is slated to run from Oct. 5 to Nov. 19, cricket enthusiasts can gear up for an action-packed season. With 13 matches in the Asia Cup and an impressive 48 in the World Cup, fans can expect a cricketing spectacle of epic proportions.

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