Disney's India Arm Set To Rake In Whopping $480M From Cricket World Cup Ads: Report

This story was first published on the Benzinga India portal.

Walt Disney Co's DIS Disney Star, the official media rights holder for the ICC Men's World Cup 2023 in India, is set to hit a major milestone. Industry projections estimate an unprecedented INR 4,000 crore (approximately $480 million) in ad revenue as the cricket-loving nation gears up to host the esteemed tournament.

As noted by BQ Prime, Disney Star has already knocked it out of the park, securing 24 sponsors and over 500 advertisers for the 45-day sporting event. The broadcaster continues to score, with negotiations ongoing with four to five additional brands for sponsorship deals and a forecast for even more advertisers in the coming weeks.

Ajit Varghese, head of network ad sales at Disney Star, compared the enthusiastic response from advertisers to a full house at Eden Gardens - one of the world's largest cricket stadiums. This interest reflects a strategy to leverage the festive season and positive consumer sentiment.

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Ad agencies closely following the developments anticipate Disney Star to net ₹4,000 crore from ad sales, setting a new record in the process.

Disney Star's reach is impressive, boasting a TV network that connects with over 700 million viewers and a streaming platform with over 500 million downloads. The company expects to capture the attention of at least 800 million viewers during the World Cup across its TV and digital platforms.

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