Elevating Music Streaming: Spotify Taps Google Cloud For Content Discovery, Recommendations

Alphabet Inc GOOG GOOGL Google Cloud and Spotify Technology S.A. SPOT expanded their strategic partnership to amplify their expertise in infrastructure, data and analytics, and AI/ML technologies. 

Also Read: Investors Have Warmed Up to Spotify's Q3 Outlook But Analyst Awaits Clarity

Google Cloud has been Spotify's preferred cloud provider since 2016, and today, the platform serves over 574 million monthly active users. 

The new alliance will see Spotify exploring using Google Cloud's AI tools to improve critical aspects of the Spotify platform, including content discovery, personalized recommendations, and a safe listening experience.

In addition to the potential of AI/LLMs, Spotify, and Google Cloud are continuing to deepen their strong engineering-to-engineering collaboration to scale and grow Spotify's core features and backend platform. 

Spotify also continues to leverage Google Cloud's data capabilities that have driven many successful campaigns and provide creators with valuable insights and analytics to help them succeed on the platform.

Price Action: SPOT shares traded lower by 1.47% at $171.20 premarket on the last check Thursday.