Well-known reality star and entrepreneur Kim Kardashian will star in a new comedy film that generated a bidding war from media companies. The bidding war comes after former President Donald Trump called Kardashian the "most overrated celebrity."
What Happened: Known for reality television and entrepreneurship, Kardashian could quickly become a staple for media and streaming stocks.
Streaming giant Netflix Inc NFLX landed the rights to the comedy "The Fifth Wheel," which stars Kardashian.
According to Deadline, Netflix beat out other companies in its bid, a war that included theatrical distributors and other streaming companies.
Kardashian is listed as a producer on the female-driven comedy along with co-writer Paula Pell. Co-writers Pell and Janine Brito pitched Kardashian on the idea after the Hollywood Strike ended and the film marked one of the first major sales since the strike.
In the film, Kardashian will play a "fifth wheel" alongside what is called a "female ensemble cast."
Kardashian has done limited acting work outside of reality television with voice work on two Paw Patrol movies and a recent role in the FX hit, "American Horror Story."
Related Link: Netflix Shares Rewind From 52-Week Highs: Q2 Revenue Miss, Earnings Beat, Subscriber Growth
Why It's Important: Studios were interested in working with Kardashian according to the report, which comes as she branches out into branding, an ad agency, investments and private equity.
The report said Kardashian would be involved in marketing, which comes with the producer and actress having a large following on social media that can be marketed to as a key target audience.
While Trump may think Kardashian is overrated as a celebrity, Netflix is betting on her strong following and recent investments to make the new comedy a hit.
Read Next: Netflix Rallies Off Q3 Earnings: 8 Analysts On Future Price Increases, Ad-Supported Plans And More
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