Elon Musk has been relentlessly targeting advertisers who have pulled out ads from his social media platform X, accusing them of unfair practices. This time, the tech billionaire has again pointed fingers at The Walt Disney Co. DIS CEO Bob Iger, calling the company's actions “double standards.”
What Happened: Musk’s latest comments came after it was reported that Disney and Comcast Corporation have increased ad spending on Meta Platforms Inc.‘s META Instagram. Last month also, Musk pointed fingers at advertisers after a report revealed that Instagram was recommending inappropriate content of minors through Reels.
On Thursday, responding to an X account, Musk accused Disney of having “double standards.” He went on to target the company’s CEO, saying, “Bob Eager has put his ego above the good of Disney for many years. This is just another case example.”
Musk also took a shot at Mark Zuckerberg’s Instagram, saying that opinions are formed on X and not on Insta, as it is a “banal online modeling agency.”
“Advertising more on Insta won’t make up for their failure to engage on X,” he stated, adding, “If that actually made any financial sense, they would have done it before now.”
Why It’s Important: Earlier this year, it was reported that Musk’s X is now valued at half its purchase price, which was a whopping $44 billion.
It was also reported that X might make a lot less money from ads this year, given the turmoil the platform continues to face. As per the report, Musk’s social media company is projected to amass only $2.5 billion — a substantial decline from previous years.
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