Sealed With A Kiss: Rock Band Sells Legacy For $300M, Who Did Gene Simmons 'Get Into Bed' With?

The iconic hard rock band Kiss has sold its song catalog, brand, likeness, and intellectual property to Stockholm-based Pophouse Entertainment for a sum speculated to be over $300 million.

This deal comes as the band prepares to retire from live performances with their End of the Road World Tour, the BBC reported.

Similar to previous high-profile catalog sales by artists like Bob Dylan and Bruce Springsteen, who sold their works for $500 million and $450 million respectively, Kiss’s sale includes not only their music rights but also the potential for AI-generated content using the band’s extensive intellectual property.

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Pophouse, known for producing the Abba Voyage concerts, has previously worked with Kiss on a digital avatar project.

The Future Of KISS: Beyond The Music

Gene Simmons, speaking to BBC World Business Report, hinted at the deal’s magnitude, joking it could be “billions of dollars,” but emphasized the importance of partnering with the right people over the financial aspect: “We will be able to pay our rent, but for any amount of money we wouldn’t get into bed with the wrong folks.”

Simons added: “The best thing about this deal is who we’re doing the deal with, about the collaborative nature and about how we’ve met our newest best friends for the rest of our lives.”

In response to a question about the limits of their merchandising, considering Simmons’s belief that “more money is always good,” he humorously noted some boundaries: “Kiss crack is probably not a good idea. No Kiss cigarettes. But the rest of the world is open, why not? Branding makes things fun.”

Founded in 1973 by Paul Stanley and Gene Simmons, Kiss became famous for their elaborate face paint and stage outfits, chart-topping hits like “Rock and Roll All Nite,” and a wide array of branded products.

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Image credits: Tony Norkus on Shutterstock.