YouTube is reportedly experimenting with server-side ad injection, a method to prevent ad-blocking overrides like SponsorBlock. The platform will insert ad-related material directly into the video stream instead of on top of the video stream.
Why it Matters: While Google has attempted to limit ad-blocking in recent months, it has been somewhat unsuccessful thus far; extensions such as SponsorBlock continue to hide advertisements.
A crackdown on the widespread usage of ad-blockers could drive revenue for the California-based tech giant. Given that YouTube is by far the pre-eminent online video-sharing platform, it is unlikely that users will migrate elsewhere.
Price Action: Alphabet traded at $180.09, up 2.15% at the time of writing.
Also Read: Big Tech Dominance: 5 Companies Projected To Lap Average S&P 500 Stock’s Earnings Growth
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