Streaming giant Netflix Inc NFLX reported its first-half 2024 engagement report, which shows how a diverse mix of international titles and coverage of different genres could help the company dominate the streaming sector.
What Happened: Netflix ended the second quarter with 277.65 million paid members. Future growth is expected to come from international expansion, ad-supported subscribers and live content.
The first half of the 2024 engagement report highlighted how some of those areas could be shaping up for the streaming giant.
These were the 10 most watched shows for Netflix from January 2024 through June 2024 by views:
- “Fool Me Once”: Limited Series: 107.5 million views
- “Bridgerton”: Season 3: 91.9 million views
- “Baby Reindeer”: Limited Series: 87.6 million views
- “The Gentlemen”: Season 1: 75.9 million views
- “Avatar: The Last Airbender”: Season 1: 71.1 million views
- “Griselda”: Limited Series: 69.2 million views
- “American Nightmare“: Season 1: 55.0 million views
- “3 Body Problem”: Season 1: 52.4 million views
- “Berlin”: Season 1: 48.5 million views
- “One Day”: Limited Series: 39.4 million views
As mentioned by Netflix co-CEO Ted Sarandos recently, four of the 10 biggest shows for the first half were produced in the U.K. (“Fool Me Once,” “Baby Reindeer,” “The Gentlemen” and “One Day”).
The report said that non-English series and movies made up around a third of all the viewings for the first half of the year.
The report highlights Spain, Korea, France, Italy, Japan and India having series that saw strong viewership and some breakout hits.
"Bridgerton" was among the biggest hits for Netflix with the third season ranking second for the first half of 2024. In total, the series saw 189 million views in the first half of 2024 with the first two seasons ranking 11th and 12th and narrowly missing the top 10.
These were the 10 most watched movies for Netflix from January 2024 through June 2024 by views:
- “Damsel”: 143.8 million views
- “Lift”: 129.4 million views
- “Society of the Snow”: 103.8 million views
- “Under Paris”: 84.7 million views
- “The Super Mario Bros. Movie”: 80.3 million views
- “Mother of the Bride”: 77.7 million views
- “Atlas”: 77.1 million views
- “Minions”: 72.7 million views
- “Irish Wish”: 72.1 million views
- “The Boss Baby”: 63.6 million views
While many of the top movies were Netflix originals, Comcast Corp CMCSA also scored several of the top hits with "The Super Mario Bros. Movie" and "Minions" in the top 10. "Shrek" and "Despicable Me 3" from Comcast ranked just outside the top 10.
Why It's Important: Netflix highlighted its coverage of different genres in its report, which comes after Sarandos recently said there's no such thing as too much content and the company will continue to add content to please all audiences.
Action, romance and comedy films and series continued to be well-viewed for the streamer. Netflix also highlighted its live comedy specials with "The Roast of Tom Brady" having 22 million viewers.
Reality television and documentaries were also highlighted and have been areas where Netflix had added more content to in recent years.
Netflix has a huge lineup in the second half of 2024, anchored by the highly anticipated second season of "Squid Game" coming on Dec. 26. The first season of "Squid Game" had 46.9 million hours watched in the first half of 2024 with 27.3 million hours of "Squid Game: The Challenge" also watched.
The second half also includes the Jake Paul vs. Mike Tyson live boxing event and two National Football League games on Christmas Day.
The next engagement report could provide additional details on viewership for live events and what the future could look like for Netflix.
NFLX Price Action: Netflix shares are up 2.10% to $705 on Thursday and hit a new 52-week high of $714.40 earlier in the trading session. Netflix stock is up 52% year-to-date in 2024.
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