45% Of Gamers Spend More Time Playing Than Ever Before: Why That Could Be A Good Thing

New research conducted by Fandom, a wiki hosting service that hosts wikis mainly on entertainment topic, has revealed that gaming has seen an increase in engagement across all demographics, platforms, and genres over the past five years.

Data, collected from over 150 million monthly users across 100,000 gaming communities, found that 45% of gamers are spending more time gaming than ever before.

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The study also uncovered that 80% of gamers of all ages are interested in playing games, regardless of whether they are already fans of a franchise. Furthermore, teens and Gen Z are spending more time gaming than they did last year, while older generations are spending more hours per week gaming. Millennials are identified as a key audience in gaming, with 52% ranking gaming as their number one interest.

The Fandom report also revealed that 75% of gamers eat and drink while gaming, making the Food & Beverage industry one of the most influential non-endemic categories for gamers. In addition, younger generations are more interested in competitive gaming and making social connections, while older gamers gravitate more towards games with potential for intellectual stimulation.

The investigation further identified benefits for parents co-gaming with their kids, such as fostering leadership skills, teaching important life skills, and establishing teamwork and collaboration. The top five games that parents play with their kids are Nintendo's NTDOY "Super Mario Bros." (50%), Microsoft Corp's MSFT "Minecraft" (48%), Roblox RBLX (37%), "Super Smash Bros." (33%), and "Kirby" (32%).

“More than 150 million gaming fans come to Fandom and our 100K+ gaming communities each month, allowing us to unlock precise and unmatched insights about gamers across generations and platforms,” Fandom CMO Stephanie Fried said.

“These new insights into the behaviors, attitudes and perceptions of today’s gamers will enable marketers and studio leadership to drive better fan experiences and incremental revenue,” she added.

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