The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) initiated a strike that impacts all video game work produced under the union's Interactive Media Agreement.
Effective from July 26th at 12:01 AM, this action involves high-profile companies such as Microsoft Corp.’s MSFT Activision Blizzard, Electronic Arts Inc EA, Sony Group Corp.’s SONY Insomniac Games, Warner Bros. Discovery Inc WDD WB Games, and more.
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AI Protections At The Core Of SAG-AFTRA Strike
The strike’s primary catalyst is the inability to reach a consensus on AI protections. SAG-AFTRA president Fran Drescher stated: "We're not going to consent to a contract that allows companies to abuse AI to the detriment of our members. When these companies get serious about offering an agreement our members can live — and work — with, we will be here, ready to negotiate."
In contrast, Audrey Cooling, a spokesperson for the video game producers, told The Verge: "We are disappointed the union has chosen to walk away when we are so close to a deal, and we remain prepared to resume negotiations. We have already found common ground on 24 out of 25 proposals, including historic wage increases and additional safety provisions.”
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And added: “Our offer is directly responsive to SAG-AFTRA's concerns and extends meaningful AI protections that include requiring consent and fair compensation to all performers working under the IMA. These terms are among the strongest in the entertainment industry."
Meanwhile, the strike encompasses a wide range of activities prohibited under SAG-AFTRA’s directive, including singing, acting, dancing, performing motion capture, rehearsals, and auditions.
Broad Impact Of The Video Game Strike
The seeds of this strike were sown last September when SAG-AFTRA members voted to authorize a strike, coinciding with the waning of Hollywood actors and writers strikes.
A major sticking point has been the use of AI, with fears that the technology could be utilized to replace human workers. Despite the strike, SAG-AFTRA has made some headway in addressing AI concerns, having signed an agreement with AI voice company Replica Studios.
This deal allows SAG-AFTRA members to work exclusively with Replica to create digital replications of their voices, with clear agreements on the length of use and compensation.
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Image courtesy of SAF-AFTRA.
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