SAG-AFTRA Reaches Over 120 AI Agreements, Negotiations With Activision, EA, WB Come Next

SAG-AFTRA has announced that more than 120 video game contracts from 49 companies have been signed as part of its ongoing negotiations with the gaming industry.

These agreements are set to offer key protections for actors, particularly concerning the use of artificial intelligence (AI) in game development, GamesIndustry.biz reported.

AI Protections Lead The Discussion

At the center of the union’s efforts is the push for “proper consent, compensation, and transparency around the use of AI” in gaming. SAG-AFTRA has long argued that AI technologies, while helpful in certain production processes, must not compromise actors’ rights or replace them without fair compensation.

See Also: SAG-AFTRA Calls Video Game Strike Over AI Concerns

With 49 companies already agreeing to the terms, the union has noted that these new contracts contain “common-sense, foundational AI protections” that align with the Interactive Media Agreement. This shows, according to the union, that these provisions are not only achievable but also beneficial for both companies and actors.

Sarah Elmaleh, chair of the Interactive Media Agreement Negotiating Committee, said: “Humane protections for actors against AI exploitation are not an unreasonable ask—and the success of these contracts shows that most companies agree.”

Talks With Major Game Developers Set To Resume

SAG-AFTRA is expected to meet with representatives from major companies, including Microsoft Corp.‘s MSFT Activision, Electronic Arts Inc EA, and Warner Bros Discover Inc‘s WBD WB Games, and Take-Two Interactive Software Inc TTWO to continue discussions about AI usage in future contracts. While these industry leaders have not yet signed interim agreements, they are critical to the union's goal of securing broader protections for actors in the gaming world.

Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator, said: "As we return to negotiations, I hope we are able to reach an agreement on our Interactive Media Agreement, but if not, we will keep on working with the companies that are prepared to agree to fair, ethical, and responsible contract terms, including for the use of artificial intelligence."

Moreover, the union is receiving international support, with the International Federation of Actors (FIA) stating it will offer "all legally permissible support for as long as necessary."

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