Technology Enables a Better Retail Pharmacy Experience for Customers

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Nobody thinks about the tools and processes their pharmacy uses to fill a prescription. 

They just assume everything will get taken care of – the pharmacy will fill the prescription without a problem, and they’ll be on their way.

However, as any frequent pharmacy customer will tell you, this is rarely the case at most major retail chains where long waits, insurance rejections, medications out of stock and even miscommunication with physician offices have all become relatively common. 

Not only are these situations extremely frustrating but they can jeopardize the health of customers who are forced to delay their medication regimens. 

With a number of industries seeing their customer experience transformed by technology during the pandemic, NowRx believes retail pharmacy is next. 

Using Software and Robotics to Improve Retail Pharmacy

NowRx uses proprietary software and robotics inside its pharmacies to reduce or eliminate common process failures that result in bad customer experiences.

The end result? A more convenient, hassle-free pharmacy. 

The QuickFill pharmacy technology was designed to optimize the back-end processes inside a pharmacy that a customer may not see but is undoubtedly affected by.

Some of the major features of the tech include:

• An intelligent claims adjudication system that streamlines insurance processing and reduces insurance rejections
• Machine learning programs that automate purchasing and inventory management to reduce out-of-stock situations and increase pharmacy margins
• Automated discount search and application features that find and apply drug discounts to save patients money – the company says it saved patients more than $2.8 million in 2020
• A logistics platform to effectively and reliably prioritize and schedule delivery routes
• Text-based integrations and profile segmentation that allow pharmacists to easily communicate with patients and physician offices
• A full stack integration with pharmacy robotics to accurately route, count, label and bottle prescriptions automatically in less than 30 seconds.

Other non tech features of the company include its no-strings-attached, free same-day delivery and rapidly growing suite of telehealth products. 

Technology Enables a Better Pharmacy 

Despite the technology, NowRx still has plenty of pharmacists and staff at every location. The QuickFill technology isn’t designed to replace the important role pharmacists play in the local community but rather make them more effective and efficient in their roles.

With the operational efficiencies QuickFill brings, NowRx believes its pharmacists are better equipped and able to devote time toward meaningful interactions with patients and physicians than major retail chains.

“Retail chain pharmacies have lost their way. Understaffing, increasing demands and decades-old processes and technology will not work over the next 5 years,” NowRx CEO Cary Breese said. “These companies need to start focusing less on retail and more on pharmacy and the customer. Convenient and hassle-free is how pharmacy should be.”

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.