Could This Ethical Technology Company be as Revolutionary as Tesla?

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Photo by Leon Seibert on Unsplash

The internet is broken. What was once a marvelous invention that spectacularly connected the world in ways unimaginable has now found its infinitely large mansion with bugs in the foundation, bats in the belfry and trolls in the basement.

Some of the biggest problems with the internet are the exploitation of user data and fairness to content providers and small and medium businesses (SMEs).

In the case of user data or modern gold, there is a growing realization about being manipulated. This is the central theme in the popular Netflix documentary “The Social Dilemma,” and a common rallying cry of pundits and politicians. Technology giants such as Google GOOGL, Facebook FB and Amazon AMZN have been accused of misusing data and leveraging their monopolies unfairly.

The concern among users has been more apparent with the latest version of Apple’s AAPL iOS 14.5 featuring App Tracking Transparency. The update requires apps to specifically ask users for permission to track their activity across other companies’ apps and websites. According to Flurry Analytics, among 2.5 million daily active mobile users, only about 4% of U.S. iOS users and about 11% of worldwide iOS users consent to being tracked.

Advertising technology is another major issue as it disrupts user activity and affects the visibility of SMEs. Today, even if an SME offers better quality goods or services, it seems redundant if the company does not have a massive budget for advertising. Large organizations bid exorbitant amounts for top-performing keywords and pay top dollar to improve their search engine optimization (SEO) parameters to rank on Google.

Companies like Google and Facebook earn a lot of revenue from advertising and so it is highly unlikely that they will change their model.

This raises the question: Can ethical technology solve the problem of Big Tech?

One company certainly seems to think so.

Make Internet Great Again

Bubblr BBLR has stepped up with a solution that could change everything we know about the internet. The company was founded in 2015 by its Chief Technology Officer Steve Morris, with a vision to transform the economic ecosystem of the internet so that it works fairly, ethically and effectively for users, content providers and online suppliers.

Bubblr has a unique, USPTO-approved patent, that promotes a transparent and sustainable marketplace and rewards authenticity. It encourages a user to search the internet for goods and services on an anonymous and secure web.

With this design, the platform promotes and rewards high-caliber content appropriately, offers SMEs the opportunity to compete at a fraction of the current ad-tech costs and allows users to control and judge if the search result meets their needs.

Bubblr is also working with their patent agent on a sister search patent. This new patent is specifically designed for searching the internet, purely for information. It has a user interface optimized only for mobile devices. Unlike present search engines like Google, the new patent will present high-quality search results quickly and efficiently without having to crawl through search page results.

Adopting the First Principle Approach

The most radical progressive changes in humanity’s journey have been attributed to the first principles approach — breaking down complicated problems to their basics and then reassembling them from the ground up. Simply put, you forget what has been, erase what is assumed, and ask questions based on your desire for what is possible.

Many great thinkers including inventor Johannes Gutenberg, military strategist John Boyd, and the ancient philosopher Aristotle have used this reverse engineering approach. But no one embodies the philosophy of first principles thinking more effectively than entrepreneur Elon Musk.

Musk created SpaceX when he figured out a way to launch a rocket by cutting the price by nearly 10x while still making a profit. He used first principles thinking to break the situation down to the fundamentals, bypass the high prices of the aerospace industry and create a more effective solution.

Musk used the same principle on his most valuable venture, Tesla TSLA and almost single-handedly spearheaded the shift to clean energy in the automobile market by making electric vehicles (EVs) popular. What was once considered a revolution that many believed was bound to fail is now the fastest growing and most valuable car brand in 2021, with a value growth rate of 157.6% and market capitalization of over $600 billion.

Bubblr has adopted the same first principle design technique to its products by taking a well-established design paradigm (internet search) and rethinking the design to exploit the new capabilities in the latest technologies, especially mobile devices.

Given the influence of the tech giants in our lives, the prospect of a brand new internet is exciting. For Bubblr, combining both of its search patents may position the company to become a new and singular player in the current internet search markets, which is currently worth over $100 billion in the U.S.

Bubblr’s next-generation mobile ecosystem is now a company to watch out for as it sets out to create a revolution that is comparable to Tesla’s accomplishment in the automobile industry.

To learn more about Bubblr, visit its website here.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.