Zinger Key Points
- Whitworth, a former U.S. Marine, calls on distributors and partners to change the term in a letter titled, “A Call For American Beer."
- Whitworth’s patriotic call for “American” beer may help the company win back some conservative consumers.
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Anheuser-Busch InBev BUD CEO Brendan Whitworth wants to change the term used to classify U.S.-made brews like Budweiser and Bud Light – "domestic" beer – to a more patriotic "American" beer.
What To Know: Whitworth, a former U.S. Marine, called on distributors and partners to change the terminology in a letter titled, "A Call For American Beers."
The CEO wrote that the term "American beer" would better "capture the spirit and passion that's intrinsic to the American beer industry," according to a CNN report.
"The pride we take in this great country should also be properly and accurately applied to our great American beers," Whitworth wrote.
"They are brewed by American workers who receive American wages. They rely on American farmers and on American raw material suppliers. They support American causes like the military and first responders. They pay American taxes," the CEO added.
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Whitworth's letter comes as part of a broader patriotic trend, including President Donald Trump‘s recent executive order renaming the Gulf of Mexico to the Gulf of America. The Anheuser Busch CEO's emphasis on “American” and patriotic pride aligns with this current political climate.
Strong patriotism may also appeal to a segment of Anheuser-Busch's consumer group that tends to lean toward conservative political and social views. The company received massive backlash and boycotts in 2023 resulting from a Bud Light promotion that featured transgender influencer, Dylan Mulvaney.
Bud Light sales dropped dramatically and the brand lost its 20-year status as the top-selling beer in the United States.
Whitworth's patriotic call for "American" beer may help the company win back some conservative consumers and return Budweiser to the king of American beers.
"It's about time the whole industry begins to unilaterally use one of the strongest adjectives available to us: American. Leave ‘domestic' for other less glamorous uses," Whitworth said.
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