Musk Confirms Linda Yaccarino To Become New Twitter CEO: She'll 'Transform This Platform Into X'

Elon Musk officially announced the appointment of Linda Yaccarino as the new CEO of Twitter on Friday. Yaccarino, previously the head of advertising at NBCUniversal, is set to join the social media giant in approximately six weeks.

Musk made the announcement via a tweet, stating, "@LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app."

Earlier on Friday, Musk tweeted, "She will be starting in ~6 weeks!" He added that his role will transition to being the executive chair and Chief Technology Officer (CTO), overseeing product, software, and sysops.

Yaccarino's departure from Comcast Corporation’s CMCSA NBCUniversal was confirmed by the company on Friday morning, where she served as chairman of global advertising and partnerships. With a tenure of more than a decade at NBCU, Yaccarino has been a leading voice in the industry, advocating for improved methods to measure the effectiveness of advertising. As the head of NBCU's advertising sales, she played a crucial role in launching the company's ad-supported Peacock streaming service.

Also Read: Who Is Linda Yaccarino? Twitter's New CEO Has Colorful Past

The appointment of Yaccarino has sparked considerable excitement within the tech community. Her extensive experience in advertising and media, combined with Musk's innovative vision, is expected to usher in a new era for Twitter. Industry experts anticipate that this collaboration will lead to groundbreaking changes in the way people communicate and consume content on the platform.

Yaccarino's expertise in the advertising industry will likely prove invaluable as Twitter seeks to expand its revenue streams and enhance the platform's user experience. The transition to an everything app, as mentioned by Musk, suggests that Twitter is poised for significant evolution under Yaccarino's leadership.

Now Read: Tesla Analysts Applaud Musk's Exit As Twitter CEO: 'Finally Reading The Room'

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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