Creator Built A Facebook Group Offering Money Saving Tips, She's Earned $220,000 Already This Year

Social shopping, which refers to the process of purchasing items online through social media while interacting with others on the web, took off during the pandemic and the sector is expected to reach $3 trillion by 2029.

Keesh Deesh has harnessed the phenomenon and profited greatly, bringing in $220,000 since January through affiliate marketing, according to Business Insider.

How She Did It: In 2016, Deesh created a Facebook group for friends as a hobby, where she shared coupons and deals. The group became a success after her friends began sharing the community with their friends, and her “Dollar Diva Group” now boasts more than 364,000 members.

“I started a Facebook group to show people what they needed to do, how to go to the store, how to save money, and everyone was really interested in it,” she told the outlet.

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When the pandemic began in 2020, Deesh started using affiliate marketing programs such as Amazon’s Affiliate Program, which allowed her to earn a commission when her group members clicked on the links she posted. Since then, Deesh started using the company Mavely, which she told Insider is easier to use and offers more product variety and incentives.

In 2022, Deesh was able to quit her day job, and she now spends her time managing her group and posting every day to maintain engagement and grow its members.

“I still every day wake up and have to pinch myself because I can’t believe that this community has turned into that for me,” she told the publication.

And, the group isn’t just a place to find deals and coupons, Deesh told Insider she provides an experience for her members, where they shop online together.

“You might be a single parent that can’t go out and buy all these luxurious things,” she said. “But if you shop with me, I can find those luxurious things for you at a price that is more comfortable for you to still live your life on a day-to-day basis,” she told the outlet.

Now Read: How This Single Mom Lived By The 25x Rule And Retired Early With $1.3M In The Bank

This story is part of a new series of features on the subject of success, Benzinga Inspire.

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