Expert Tips To Create Effective Cannabis Content On Instagram, TikTok And More: Focus On Content, Not Packaging

“The first thing is to be yourself and have clarity about the personal drive that leads you to want to talk about weed openly and publicly,” says content creator JaneBong from @mamajampower, emphasizing the importance of authenticity in creating cannabis content on Instagram and other social media platforms like TikTok. In an exclusive video with El Planteo, JaneBong and Luis Fer Alpha, founder of the ultra-viral platform @educannab, offer an essential guide for those who wish to stand out on social media within the cannabis sphere.

Luis Fer begins the conversation with a reflection on the essence of content. “The important thing about a gift is not the packaging, but the content.” This thought highlights the need to prioritize informative quality over superficial appearance. JaneBong complements this idea by emphasizing the importance of deeply understanding the audience: “Observe and learn as much as you can about your followers: interests, what type of consumption they have, what they are like, what they do, what doubts they have.”

The dynamics of algorithms and shadowbans on Instagram represent constant challenges for 420 content creators. “Be careful with the words you say, the things you show and everything you write. If you are sufficiently creative, the information will reach those who are looking for it without the algorithm imposing a ‘shadow ban’ along the way,” Fer advises, underscoring the importance of creativity and persistence to overcome technological barriers.

Beyond content strategy, both experts highlight the relevance of activism and social responsibility. “Always stay informed. Be part of the cannabis community and always contribute to activism,” says JaneBong. “Most importantly, always communicate responsibly, because remember that the idea is to destroy the social stigma and prejudice that exists towards cannabis consumers and not continue feeding ignorance.”

This approach not only seeks to educate but also to transform negative perceptions surrounding cannabis consumption.

Luis Fer concludes with a note of personal motivation. “And finally, have fun. This is an intense and overwhelming job when done well, but it brings many wonders in the process. Enjoy.”