X CEO Linda Yaccarino Talks Free Speech, Elon Musk, D.O.G.E., X Money And Advertising ‘Holy Grail’ At CES - Meta Platforms (NASDAQ:META)

X CEO Linda Yaccarino shared more details on the company's commitment to free speech, how the company is changing the news sector and why people should be rooting for Elon Musk to be successful with the Department of Government Efficiency during her 2025 CES keynote.

Yaccarino on Free Speech, Community Notes: Yaccarino's CES keynote, which featured an interview from investigative journalist Catherine Herridge, came after Meta Platforms META announced it was changing its fact-checking model to switch to the Community Notes model used by X.

"I think it's really exciting when you think about community notes being good for the world," Yaccarino said Tuesday, as reported by The Hollywood Reporter. "It couldn't be more validating than to see that Mark (Zuckerberg) and Meta realized that."

During the interview, Yaccarino said that Community Notes is the "most effective, fastest fact-checking" method and comes "without bias."

Yaccarino said Meta's decision is likely about free speech, similar to X's decision to use the method.

"I think that people all around the world have spoken."

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Yaccarino on Musk, D.O.G.E.: Yaccarino also discussed the upcoming role of her X owner boss Musk as the co-lead of the new Department of Government Efficiency under President-elect Donald Trump.

"We should all be rooting for the overwhelming success of D.O.G.E. I would expect other countries to follow," Yaccarino said.

Yaccarino said D.O.G.E. could become one of the "single biggest unifiers" to bring America together.

The X CEO brushed off concerns that Musk, who is the most-followed person on X, will use the platform to push his own D.O.G.E. agenda, as reported by CyberNews. Yaccarino said that Musk is already an open book on X and shares his thoughts and views on numerous topics.

"We should encourage all business leaders, all government leaders, to do exactly the same thing and share more, not less. Exercise our own individual freedom of speech rights, but also our life experiences and what we'd like to share and inspire other people," Yaccarino said.

Yaccarino on Legacy Media: The X CEO was critical of legacy media during her keynote, citing the important role X plays in giving a platform for independent journalists. The X CEO said offering a revenue share model for top journalists and content creators could help challenge legacy media.

"We know the future of news is not legacy media. Legacy media news has become almost like a fan service to make sure that you're speaking to a niche audience to make your budget," Yaccarino said.

Yaccarino said X will see more engagement in 2025 with the return of many advertisers and some partnership expansions like the National Football League. Yaccarino also highlighted an upcoming advertiser tool she called the "holy grail."

Called Trend Genius, the tool will automatically boost ad campaigns when a trending topic happens related to the advertised product or company.

"It is something that only X can do," Yaccarino said, as reported by the New York Post.

Yaccarino gave examples of an LVMH partnership with Zendaya that saw a boost during the Golden Globes ceremony and when Bradley Cooper, an LVMH influencer, went viral and was seen singing at a Taylor Swift concert. When these people trended, the ad campaign got a boost and saw "real-time conversation."

X Money, Future Growth: Yaccarino said X is continuing to grow and is focusing on opportunities for independent journalists and content creators to make money on the platform.

Yaccarino called X the "number one news app in the world" and said that there is opportunities for journalists, content creators and influencers to make a living on the platform thanks to X Money.

"X Money is going to change both payments and the opportunities for creators on the platform forever. And then you have to talk about Grok, right? So these two things together, profound differentiation for our company and profoundly propelling us at breakneck speed into 2025," Yaccarino said.

The comments on X Money come after a recent tweet from Yaccarino that prompted speculation that Musk's goal of an everything app with payments included could be closer to reality in 2025.

“2025 X will connect you in ways never thought possible. X TV, X Money, Grok and more. Buckle up. Happy New Year!” Yaccarino recently tweeted.

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