EXCLUSIVE: Betr — Jake Paul's Vision For More Than 'Just A Sports Betting Company,' Leveraging Audience For Lower Acquisition Costs

Microbetting company Betr has seen huge growth since launching in 2022. The company’s co-founders have big ambitions on growing the business and shared with Benzinga some of the ways to beat their competitors. 

What Happened: Betr co-founders Jake Paul and Joey Levy recognize that there are several industry leaders in the sports betting market. The two co-founders also realized that they can learn from mistakes made by their competitors and create a better product for consumers.

“One of the things that is really underappreciated about Betr is we’re not just a sports betting company, we’re also a media company,” Levy said.

Levy shared that Betr has media, gaming and sports betting verticals that all complement each other.

Paul told Benzinga that companies in the sports betting and sports media spaces have been throwing millions of dollars around for customer acquisition and getting limited organic growth.

“Our goal of Betr media is to drive tons of attention to this product to lower the customer acquisition cost, which is the main expense.”

Paul said that his expertise is growing the brand and audience for Betr, something he’s had success at for years.

“Growing our user base organically, which has been my expertise.”

Paul highlighted the “BS w/ Jake Paul,” show that features various guests and generates tens of millions of views. Paul said a 45-minute episode will also have the six best 30-second clips shared across different platforms along with the Betr logo, drumming up additional views and brand awareness for the Betr platform.

Talking about Betr on the show also helps build a sense of community with listeners and viewers to want to use the app.

“It creates this natural relationship, the audience will want to play along with us.”

Paul said the show and clips don’t feel like advertisements and are much more natural.

Related Link: Jake Paul And Joey Levy's Sports Betting Company Acquires Chameleon, Continues Push For Direct-To-Consumer Platform  

Why It’s Important: Levy said it’s important to not spend millions of dollars on advertising and accomplish customer acquisition organically and through grassroots campaigns.

Utilizing the media arm of the business is the most important differentiator to the competition, Levy added.

Levy pointed out that the strategy is working with the recent launch of sports betting in Massachusetts is exceeding internal forecasts.

“Things are going better than planned already,” Levy said.

Levy said the company wants to prove they have the best unit economics in the industry and be strategic about state access. Betr has added market access deals that are cash lite, according to the co-founders.

After the company proves its unit economics, Levy said they will put gas on the fire and aggressively grow.

In a teaser, Levy said that new financing and backers could be announced in the coming weeks.

Read Next: Jake Paul Aims To Make Sports Betting 'Betr' With His New $50 Million Venture 

To hear more about Betr and the growth of microbetting, watch the Benzinga Sports Betting Titans virtual event from May 24 which featured Levy and Paul. 

Photo: Benzinga YouTube