Jake Paul's Betr Launches Into Fantasy Sports With Betr Picks: Essential Details And Initial State Rollouts

Sports betting and sports media company Betr announced the launch of a new product Monday. The news comes roughly a month after Betr declared a new round of funding aimed at propelling the company’s growth.

Here are the key details and how Betr could expand its national reach.

What Happened: Founded by Jake Paul and Joey Levy, Betr launched in 2022 with the goal of simplifying the process of sports betting.

On Monday, the company announced the launch of Betr Picks, a pick ‘em style real money fantasy game that will complement its real money and free-to-play online sports betting platform Betr Sportsbook.

Users on the platform will be able to pick “more” or “less” from player projections to build a lineup of two to eight players in a contest. Those who get eight picks correct have the chance to win up to 100x their original entry price.

Betr Picks is available in 24 jurisdictions at launch, representing over half of the U.S. adult population, according to Betr. The company said it plans to reach 30 total jurisdictions for Betr Picks by the end of 2023.

States and territories included at launch are California, Texas, Florida, Illinois, Georgia, North Carolina, Wisconsin, Minnesota, South Carolina, Kentucky, Oregon, Oklahoma, Utah, Arkansas, Kansas, New Mexico, Nebraska, Rhode Island, South Dakota, North Dakota, Alaska, Washington D.C., Vermont, and Wyoming.

“We are thrilled to expand the Betr Gaming business by introducing our real money fantasy sports vertical with the launch of Betr Picks,” Levy said.

As part of the launch, Betr Picks and Betr are launching a free-to-play picks game for the Aug. 5 fight between Jake Paul and Nate Diaz. Players can win up to $1 million in prizes.

“We believe Betr Picks already features a strong core user experience relative to existing pick 'em products, and we have several material enhancements that will be released over the coming weeks and months including more sports, game modes, media integrations, deposit and withdrawal capabilities, and more,” Levy added.

Related Link: Exclusive: How Jake Paul, Joey Levy Are Positioning Betr As The Robinhood Of The Gambling Industry 

Why It’s Important: The launch of Betr Picks expands Betr’s operations to include fantasy sports, a massive sector that paved the way for several online sports betting platforms following the legalization at the state level in the U.S.

Betr has online sports betting live operations and Ohio and Massachusetts, with plans to launch in Virginia in the coming weeks.

Thanks to its Betr Picks platform, Betr could potentially gain customers in states where it subsequently introduces online sports betting.

“Betr Picks allows us to acquire and engage real money gaming users across the United States,” Levy said.

The company said it is the fastest-growing sports betting media brand in the United States. Betr Media has over 1.5 billion impressions on social media in less than a year.

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